SI - Conformity

Question 1

Internalisation

Answer 1

• Public and private agreement because you genuinely accept group norms
• A permanent change due to ISI
• Deep level of conformity

Question 2

Identification

Answer 2

• Acting in the same way with the group because it’s membership is valued
• Public agreement to match the group but not necessarily private agreement
• Moderate level of conformity

Question 3

Compliance

Answer 3

• Public agreement, private disagreement
• A temporal change in behavior to fit in with the group and/or avoid rejection
• Typically due to NSI
• Weakest level of conformity

Question 4

What are the types of conformity?

Answer 4

• Compliance
• Internalisation
• Identification

Question 5

What are the explanations for conformity?

Answer 5

ISI and NSI

Question 6

NSI

Answer 6

• Conformity driven by a desire to be liked
• Individual wants to gain approval and/or avoid ridicule
• A temporary change in behavior to appear normal and be part of the majority

Question 7

ISI

Answer 7

• Conformity driven by a desire to be correct
• When the correct behavior is uncertain, individual will look to the majority for guidance on how to behave, assuming others have more knowledge
• Permanent change in behavior