Shaping and pricing the market offering Flashcards
1
Q
the introduction stage
A
slow growth and minimal profit
2
Q
Growth stage
A
rapid sales growth and increasing profit
3
Q
Maturity stage
A
Sales growth slows and profit stabilize
4
Q
product categories
A
materials and parts, capital items, and supplies and business services
5
Q
Line stretching
A
changing the product component of its marketing mix by lengthening its products
6
Q
Line filling
A
changing the product’s component by modernizing its products
