communicating value

Question 1

the communications process

Answer 1

sender, receiver, message, media, encoding, decoding, response, feedback and noise

Question 2

Advertising

Answer 2

any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor

Question 3

Sales promotion

Answer 3

a diverse collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade

Question 4

Public relations

Answer 4

a variety of programmes designed to promote or protect a company’s image or its individual products

Question 5

Buzz marketing

Answer 5

seeks to get people talking about a brand by ensuring that a product or service or how it is marketed is out of the ordinary

Question 6

Viral marketing

Answer 6

encourages people to exchange information related one way or another to a product or service online