Modeller fra synopsen

Question 1

Explain Value Chain

Answer 1

primary activities: Inbound logistics, operations, outbound logistics, marketing and sales, service.
Support activities: Firm Infrastructure, HR-management, Technology, procurement.

Question 2

Porters 5 forces, what are they, why

Answer 2

threat of substitutes, threat of new entrants, threat of consumers and bargaining power of buyers - industry analysis. Shows the rivalry
Purpose: shows the attractiveness of an industry.
Why relevant? Industries are different.

Question 3

Explain the industry life-cycle

Answer 3

Starts with low rivalry, high growth, to more intense rivalry, slow growth, but higher market share, to extreme rivalry, where there is no longer growth.

Question 4

Explain the difference between Vertical integration, upstream and downstream and horizontal integration

Answer 4

Vertical integration: Upstream: to own your own suppliers, Downstream: To own your own stores for example

Horizontal integration: The acquisition of additional business activites at the same level of the value chain is reffered to as horizontal integration
Horizontal growth can be achieved by internal expansion or by external expansion through mergers and acquisitions of firms offering similar products and services

Question 5

Explain Red and blue ocean strategy

Answer 5

Red ocean: a lot of competition

Blue ocean: Make competition irrelevant

Question 6

What is important when making a competitor analysis

Answer 6

1. Objectives
   – What are they trying to achieve – and why?
   – What drives each competitors behavior?
   – Are they satisfied with their achievements?
2. Strategies
   – Which target markets are they going for?
   – What is the strategic focus?
   – Which marketing mix do they use?
   – How does the marketing organisation look?
3. Strengths and weaknesses – What is their strategic capabilities
   – What is their valueproposition and/or the competitive advantage
   – What is their financial resources?
   – Share of market/mind/heart
4. Predict future moves
   – What are their likely reactions – what have they done in the past?

Question 7

What are the four positions a company can have in a market and what do they stand for

Answer 7

Market Leader: The one with the highest market share
Market challenger: The one challenging the market leader, with the second highest market-share
Market follower: Is okay with keeping its market share
Market niche: Has found its own

Question 8

Resources and capabilities

Answer 8

Shows long term survival and competitive advantage

Question 9

VRIO framework

Answer 9

Value, Rare, Imitable, organized –> sustainable competitive advantages

Question 10

PEEST analysis

Answer 10

Political, Economic, Environmental, Social/cultural, Technological

Question 11

Competitor analysis

Answer 11

Identify, Market share, strategies, what drives each competitors behaviour, strengths and weaknesses

Question 12

4 P’s and 7 P’s

Answer 12

Product - Price - Promotion - Place (Physical evidence, Process, People)