Shang Shi and the ten rings Flashcards
When did Shang Shi come out?
2021->covid
What is Shang Shi based on?
the comics
What type of movie is Shang Shi?
marvel
How long did it take to make Shang Shi?
around 3 years
What number movie released by Marvel is Shang Shi?
25th
What was the production like? (410)
-used CGI to create the film
-cost over 150M-200M
-Australian special effects company->stunt doubles faces replaced
-used blue and green screen technology
-Marvel->owned by Disney for profit
-production started in 2001 but didn’t continue until 2018
-first marvel film to feature an entirely Asian cast including Tony Leung and Michelle Yeoh both who are major names especially in the Asian market
-CGI, mo-cap (motion capture) and blue screen technology have become synonymous with Marvel superhero action films and add to the impressively immersive experiences for audiences
-complex choreographed fight scenes
-pyrotechnics and stunts
What did money for filming in New South Wales (5m) and Australia (18m) lead to?
tourism->synergy working through production eg a setting from the film->people wanting to visit it
What was the distribution like? (7)
-had known actors which would help promote the film due to the already being known->mix of known and unknown actors->almost full Asian cast->diversity->the actors who were known were popular with Asian/American->largely unpopular in Asia
-released in cinemas (4,200 cinemas in the opening weekend)->stayed in cinemas around 46 days and then went onto Disney+->Covid impacted->wasn’t released in China due to a couple of reasons eg the actor talking about his parents experience in China
-pirating films has affected the industry
-Marvels 25th film
-very successful with the box office-vertical integration in use->released in cinemas May 2021, then to Disney+ in November 2021
-Destin Daniel Crettin (Japanese-American director) was attracted to the film as he saw it as a chance for Asian actors to ‘self-express’
-film did not do very well in the Asian market and was never released at all in China, which is strictly controlled->strictly controlled by government
What was the release like?
-the film made around $400 million in box office->after being added Disney+ it increased in value and there is rumours of a sequel from Disney
What was the marketing like?
-extensive global print ad campaign including a series of 6 posters featuring the main cast
-April 2021 Simi Liu released the first teaser poster, followed by Marvel released the first teaser trailer
-June 2021 full official trailer released during ESPN’s NBA Countdown show (synergistic marketing)
-September 2021 SHang-Chi and Death Dealer began appearing in Disneyland’s Avengers Campus
What were the product tie-ins?
-Sanzo beverages released a special edition Lychee flavour to market the film, plus tie-ins with Lego and Hasbro to sell figures and sets
-merchandise including clothing sold on the Disney store website
-events run by promotional partners such as Microsoft and BMW (plus product placement within the film in the case of BMW
What was the marketing like? (11)
-social media
-collaborations/partnerships with brands
-interviews to help promote
-cast
-film trailers are tried and tested methods of distribution
-film done in different languages (dubbed)
-all Asian cast
-teaser trailers and extended trailers showcasing the technology used through action scenes
-merchandise
-Lego and special edition drinks
-around 29 different languages
