radio Flashcards
What does OFCOM stand for?
Office of Communitations (regulator of radio)
What does PBS stand for?
Public Broadcasting service
What does RAJAR stand for?
Radio Joint Audience Research
What does BBC stand for?
British Broadcasting Corporation
What are the codes and conventions for radio? (11)
-host->engaging/exciting->have to appeal to the audience
-conversation
-music ->has to link to audience->type of show/time of day->can chat over the music
-chat
-special guests
-jingles (says name of radio)->associated specially
-news and travel updates
-weather
-celebrity news/gossip
-popular music/upcoming artists
-social media
-interactive opportunities like quizzes
-call ins
-prizes
-instrumental association music in background (sections) (non-diegetic music/motif)
-sting->short burst of track
Have the codes and conventions changed over time?
-Over time the codes and conventions haven’t changed but there are more options for audiences, more technology->more radio options, way audiences can consume it has changed due to social media etc->industry has had to change to adapt to this
Who is the BBC held accountable and regulated by?
OFCOM
What are the BBC?
a PSB
When was Radio 1 first launched? Who by?
-1967
-Tony Blackburn
What are cultural impacts that the radio has? list 3
-History of move from analogue to digital->how listening methods are changing (influence of technology)
-How what we listen to is changing – impact of streaming services (Spotify, Apple Music, SoundCloud) on radio listening, along with competition from commercial stations that offer content for more specialist audiences
-Are we a British culture or are we now an Americanised culture (which could explain falling listening figures for Radio1). Why don’t some young audiences identify with Radio 1? Do London audiences have more commercial choices than regional young audiences?
What are economic impacts that the radio has? list 3
-Why do some young audiences listen to Radio1 whilst others don’t? Radio1 broadcasts to a national audience – how do local audiences respond? Particularly London audiences
- Funding of radio and the impact of this on radio content and methods of production and distribution. How Radio 1 has to respond to changing audience tastes and produce content on more platforms to meet needs (cost implications)
-BBC and its role as an ‘institution’ in Britain. Conflict between the important role it plays and the need for ‘popular’ broadcasting
What are political impacts that the radio has? list 3
-BBC and bias – meant to be impartial but is it really?
-Future of the PSB?
-How radio reflects (or perhaps doesn’t) British values, culture and identity. Role of the BBC in this
When did Radio 1 Breakfast show host Greg James begin his tenure? What features did it include?
-Greg James began his tenure as host of the breakfast show on 20th August 2018->features include Yesterday’s Quiz and the Ten Minute takeover, alongside the Game of Phones and Unpopular Opinions
Who did Greg James take over from? Why?
-He took over from Nick Grimshaw who had been brought in in 2012 to help lower the age of the audience (after Chris Moyles who was in his late 30s by then)->Nick Grimshaw struggled to bring down the average age of audience from 31
What is the Radio 1 Breakfast show figures?
-Is the most listened-to show on Radio 1, but in October 2017 his listening figures dropped to the lowest for a Radio 1 Breakfast Show since records began (dropped to 4.9m weekly listeners - to compare, Chris Evans on Radio 2 had 9.3m listeners)
How did Radio 1 defend the fact that their figures were dropping?
-Radio 1 defended this by stating that they are still being listened to with RAJAR, and this includes them being listened to in different ways, that could be linked to the fact that technologies evolve
What does the breakfast show do to appeal to a younger demographic? (10)
-play up and coming uk music artists or popular/new music (modern)
-special guests
-talk about things that interest the younger generation eg social media, drama etc->exam stress
-talk about celebrities, news, weather etc
-try and use slang to try and be relatable/relate to the younger demographic
-use social media to connect->interact with audiences or play songs that are data driven
-interactive->quizzes, call ins, giveaways, 10 minute takeover (someone calls in and requests songs to be played) which lets them become familiar with their audience
-The Big Weekend->16+ festival which people can buy/win tickets
-young/lively host that they feel is attractive to their target audience->Greg James
-young person makes the playlists
-links to TV channels - horizontal integration eg Strictly
How many hours on average do people ages 15-24 listen to per week and what is this according to OFCOM?
-14 hours->7 years less than the average adult, and 15% less than they did a decade earlier, according to broadcasting regulator Ofcom
Why did Radio 1 suffer?
-Radio 1 suffered because of its core audience is turning away from live radio->largely thanks to the arrival of streaming services
Why had the breakfast show been losing audience numbers?
-the Breakfast Show has been losing audience numbers year-on-year since Grimshaw took over but Grimshaw was brought in especially to develop larger audiences in its target range of 15-29 and shed the over 30s
What do people use other than listening to live radio?
-streaming devices->Spotify, Amazon Music, Apple Music
-podcasts
-recorded radio
What did Ben Cooper, Radio 1’s controller, argue about how radio shouldn’t be judged solely RAJAR figures?
-no point just looking at RAJAR figures as the radio is changing with the times->they still have seen record figures for Radio 1 videos on Facebook with 80 million monthly views->more people are listening to the radio but it’s in their own way
-live radio is dying but radio isn’t dying because we are changing the way we listen
-they argue that teens are addicted to their phones so rather than getting them to listen to the radio they want to engage them through their phones
How old is the BBC?
-102 years old (1922)
Who is Lord Reith and what connection does he have to the BBC?
-General Manager/ Managing Director
-British Broadcasting Company 1922-1927
-the first Director-General of the newly-incorporated British Broadcasting Corporation
-Reith is identified with the BBC’s public service aims to educate, inform and entertain
When did the BBC start broadcasting Radio 1?
-September 30th 1967
What are the BBC’s 5 Public Purposes, as set out in the Royal Charter? (5)
-to provide impartial news and information to help people understand and engage with the world around them
-to support learning for people of all ages
-to show the most creative, highest quality and distinctive output and services
-to reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions and, in doing so, support the creative economy across the United Kingdom
-to reflect the United Kingdom, its culture and values to the world
What is the BBC’s Mission?
-set out the charter
What is the BBC’s Vision?
-to enrich people’s lives with programmes and services that inform, educate and entertain by being the most creative organisation in the world
What are the BBC’s Values?
-Audiences are at the heart of everything we do
-Creativity is the lifeblood of our organisation
-Trust is the foundation of the BBC - we’re independent, impartial and truthful
-Respect each other - we’re kind, and we champion inclusivity
-We are accountable and deliver work of the highest quality
What does the licence fee cover?
-all TV channels
-live TV on streaming services
How is the BBC regulated? How long has this body regulated the BBC and who regulated it before?
-Ofcom, the communications regulator, which regulates many aspects of BBC content within the scope of its codes with powers outlined in the Communications Act 2003
What is RAJAR
-is the official body in charge of measuring radio audiences
-data is obtained by asking participants to keep a diary over a 7 day period
-each area of the UK is covered by the research->you cannot volunteer to participate, you are chosen and approached by researchers to take part
What is Radio 1’s annual budget in 2016/2017)?
£34.7 million
What is the objective of Radio 1?
-High quality, original, challenging, innovative and engaging and it should nurture UK talent
What is Radio 1’s contribution to public life?
to inform, educate and entertain
What is Radio 1’s contribution to promoting education and learning?
-Giving out news, information, weather and traffic
What is Radio 1’s contribution to the UK?
-Global musical talent and coverage of significant international music events
