Definitions Flashcards
What is a media platform?
-anything that puts the media in front of you
What is Analog media?
-newspapers
What is digital media?
-online newspapers
What does convergent mean?
digital products that are coming together/the use of digital technology coming together and being made more more accessible for audiences/consumers->multiple things that can be done on the product->eg a phone or Alexa are digital convergent media products
What does vertical integration mean? What are 2 examples
-all stages of production are owned by one company which led to monopolisation of industry
-eg Disney and Netflix
What does horizontal integration mean? What are some examples
-owning different media companies across different media platforms
-eg Rupert Murdoch (owns newspapers and 20th Century Fox, Sky) and Disney (Disney Channel, theme parks)
What is a theory that could be linked to horizonal and vertical integration?
Curran and Seaton
What is rapid proliferation?
-fast change/evolution
What is technological/digital/media convergence?
-joining (permanent) of 2 products that already exists eg smartphone->production has gotten cheaper
What is a theorist that could be linked to technological/ digital/media convergence?
-Shirky old media and new media->audiences can now watch long for tv dramas on more things
What is synergy in the industry? What are some examples?
2 or more companies coming together for a better outcome or product eg Disney and McDonalds->blanket marketing (something being released and it being in all areas of media
What is crowdfunding?
gathering money from the public to do an individual thing like funding money for a movie you want to make->audiences having an input
What is intertextuality? What theorist could be linked?
when one media product references another media product eg stranger things homage to the 80s->pastiche (full respect and homage)=parody=sitcoms->Hall reception theory and Hesmondhagh
