Setting the Stage

Question 1

What is the difference in progress of technology and humans and what design has to do with it?

Answer 1

• Technology progress is exponential
• Human progress is linear
• The gap between them today is high and can be closed with design

Question 2

Traditional innovation models and their limitations

Answer 2

• Emphasis on planning: linear and rational development
• Focus on solutions: functional perspective of user needs
• Early convergence: minimizing the risk of failure
• Jumping into the future considering the problem as given
• -Right answers to the wrong problems

Question 3

What does design thinking connect?

Answer 3

• Design thinking is the link between the management and design
• Analytical and intuitive thinking
• Critical thinking

Question 4

Information in design thinking, how can it be acquired and processed?

Answer 4

• We absorb information through concrete experiences or abstract conceptualization
• We process information through reflective observation to active experimentation

Question 5

Designerly thinking recommendation on how to deal with problems and why?

Answer 5

Greater effort in critical sense-making
It results in a deep understanding and interpretation of the problem to be solved

• Problems can’t be found, they need to be framed
• The problem must be defined (or even created) to be solved
• An effective problem framing enables creative and innovative solutions

Question 6

Design thinking core principals

Answer 6

• Human-centered design, create empathy with people

- Reframing to creatively define the problem worth solving

Question 7

What is human-centered design?

Answer 7

• Core principle of DT
• A process that
• -Starts with the people target
• -Ends with a solution tailor-made to their needs
• It’s all about building a deep empathy with the people target

Triangle model

• From business as a purpose, people as mean and technology as a driver
• To people as a purpose, technology as mean and business as a consequence

Question 8

What is reframing?

Answer 8

• DT deals with poorly defined or highly ambiguous problems
• (Re)framing allows moving from this initial problem to the true nailed problem
• (Re)framing is a search and recombination process in the problem space
• “Elevator is slow” example

Question 9

Contemporary debate on Design Thinking

Answer 9

Design Thinking, from indispensable skill to hype critique

Education
-There has been a boom in education. Design thinking has been added to many courses

M&A

• There was a lot of acquisitions of design agencies by many types of companies (strategy consulting, big techs, software companies)
• Digital transformation drove initial interest, but today it is more common for organizational transformation
• -From the human-centric view of the user to the development of empathy of the employees, leading to transformation in business

DT movement
-From product and service innovation -> to strategic and managerial transformation

DT Frameworks
-There are hundreds of DT frameworks, simplification of many different steps for the same method

Opinions

• -DT package designers way of working into a process, step by step, that anyone can apply to anything
• -Buzz word. Misused method like a process with post-it, brainstorming…

++DT is not about the process, but the person behind the DT process
++A matter of notion, not knowledge
++DT is a tool and sometimes is not the best one