Disruption by Design - Marco Giglio Flashcards
1
Q
Why DT? Strategic Design
A
Design is about change and the markets are being disrupted the fastest ever seen
There is a need of:
- Typical consulting, hypothesis-driven approach (based on previous known knowledge)
- Discovery-driven approach, envision new experiences
Technology that makes human a commodity x Technology that empower humans
2
Q
What is the next/new digital/trend/transformation?
A
Sustainability, ESG (Environmental, Social and Corporate Governance)
Companies will be chosen by their purpose -> requires change in companies DNA
Design for sustainability is the new challenge
- From customer experience redesign To innovation of meaning
- Rethinking the whole system
3
Q
How can it be done?
A
“Camping in the non comfort zone”
Design creates a language to communicate with business and technology
