Session 9 Flashcards
1
Q
What does the Gini-Index measure?
A
measures the income inequality of a nation
the higher the index, the less fair is the income distribution
2
Q
Why was eBay’s marketing strategy wrong in China?
A
small businesses in China didn’t use the internet instead they use newspapers and TV
3
Q
What are the problems in the price strategy in China?
A
- Chinese customers are sensitive to price variations
- eBay’s global platform makes it vulnerable to counterfeits
