Session 3 Flashcards
What are the techniques of sensationalization?
False novelty
False urgency
Leaving out details
Emotional language and imagery
Exaggerated risk
What are a journalist’s code of ethics?
Objectivity
Accuracy
Truthfulness
Fairness
Impartiality
What are the factors affecting a journalist’s objectivity?
Personal ideology
Language
Audience
Technology
How is journalists’ ideology reflected?
Through the lexical and grammatical choices they make, both consciously and unconsciously
What conditions the reader’s interpretation of news text?
Ideology
How are news texts written and interpreted?
Subjectively
Who exerts pressure on journalists and why?
Advertisers and media corporations- to boost profit by appealing to large audiences
How must journalists write?
With their audience in mind
What do broadsheets cover?
The most important national and international news
What form of language are broadsheets written in?
Formal
To whom do broadsheets aim to appeal?
Educated middle-class audience
What kind of impact do broadsheets aim to make on the audience?
Less strong visual impact
What kind of news and coverage do tabloids provide?
Less in-depth news and more coverage to gossip, entertainment and sports news
In what form of language are tabloids written?
Casual, informal language with extensive use of slangs
To whom do tabloids aim to appeal?
A less-educated, working-class audience
