Session 1

Question 1

There are a few big digital macro trends:

Answer 1

– Connectivity of devices
– Computing power
– Data (in the last 18 months, 80% of data was created, that will continue)

Question 2

Every business is an information business. It differs in terms of:

Answer 2

1. Reach (how many in a market who are exchanging information)
2. Richness (the depth and media used for information)
3. Affiliation (effectiveness of links with partners)

Question 3

SMACIT: Disruptive Technologies

Answer 3

1. Social
2. Mobile
3. Analytics (AI)
4. Cloud
5. Internet of Things

Also:
• Cognitive Computing
• Blockchain
• Biometrics

Question 4

Gartner Hype Cycle

Answer 4

1. Innovation trigger
2. Peak of inflated expectations
3. Trough of disillusionment
4. Slope of enlightenment
5. Plateau of productivity

Question 5

Digitized versus Digital?

Answer 5

• Digitized​: ​Digitization involves standardizing business processes. It is associated with cost-cutting, reliability, efficiency, and transparency.
• Digital:​ Digital technologies are introducing speed and connectivity that they create opportunities for entirely new customer value propositions.

Question 6

Digital disruption

Answer 6

• Business world is increasingly digitizing…
• Breaking down industry barriers and
• Creating new opportunities while destroying long-successful business models

Question 7

Three conditions that make markets vulnerable:

Answer 7

1. Newley easy to enter
2. Attractive to attack
3. Difficult to defend

Question 8

What makes Digital technology transformational?

Answer 8

1. Exact replication
2. Infinite times
3. Zero marginal costs

Question 9

The biggest advances of AI have been in two broad areas, namely:

Answer 9

• Perception (voice recognition, image recognition)

- Cognition and problem solving (Google Deepmind, IBM Watson)

Question 10

Three digital challenges

Answer 10

1. Business challenge
2. Information challenge
3. Technology challenge

Question 11

Understanding Industry Structure.

Porter 5 forces:

Answer 11

● Threat of New Entrants
Becomes ​stronger​
● Bargaining Power of Suppliers​
Becomes ​weaker​
● Bargaining Power of Buyers
Becomes ​stronger​
● Threat of Substitute Products or Services​
Becomes much ​stronger
● Rivalry Among Existing Customers
Becomes ​stronger