Guest Lecture Sana Commerce

Question 1

4 reasons for B2B companies to sell online

Answer 1

– To have less mistakes in orders
– Saving costs on processing orders
– To provide better customer service
– To generate more revenue

Question 2

Main differences between B2B and B2C

Answer 2

B2B

• more frequently
• larger orders
• involve more decision-makers

Question 3

Size from biggest to smallest: manufacturers (B2B), wholesalers (B2B), retail (B2C)

Answer 3

Wholesale > Retail > Manufacturing

Question 4

Why is it so hard to get it right? (B2B)

Answer 4

Because B2B buying and selling tends to be complex

Question 5

What if you combine e-commerce and erp system?

Answer 5

• Not all Data of one system is available in the other
• Not all the Functionality of one system is available in the other
• Data needs to be Synchronized
• Changes have to be made twice

Question 6

The benefits of ERP integration

Answer 6

• All ERP data is also available in the e-commerce platform in real time
• All ERP functionality is also available in the e-commerce platform
• There is a single source of data shared between ERP and e-commerce
• Changes only have to be made once, in one system, and not in both

Question 7

Results of ERP integration for the customer

Answer 7

• Customers can find everything online, including their personal product prices, assortments, order history and order status.
• They can perform all tasks without having to call.
• They can rely on the information in the webshop to be correct.

Question 8

How do our customers benefit from this? (sana)

Answer 8

• Accurate product availability
• A smooth quotation process
• A smooth payment process
• Having all product and order information online
• Combining all data sources for omnichannel reporting