Extra

Question 1

Hype cycle for Emerging technologies, 3 trends:

Answer 1

1. AI everywhere (e.g. deep learning, machine learning, UAVs, autonomous vehicles)
2. Transparently immersive experiences (4D print, AR,
   connected homes, VR)
3. Digital platforms (5G, blockchain, IoT platform, quantum computing)

Question 2

The process of digital disruption has to do with:

Answer 2

• Business world is increasingly digitizing
• Breaking down industry barriers and
• Creating new opportunities while destroying long-successful business models

Question 3

Value Chain, 3 elements

How are the activities organized within a firm?

Answer 3

1. Primary activities
   a. Inbound logistics
   b. Operations
   c. Outbound logistics
   d. Marketing & sales
   e. After-sales service
2. Support activities
   a. Firm infrastructure
   b. HRM
   c. Technology development d. Procurement
3. Value (what buyers are willing to pay)

Question 4

Disruptors often enter via…

Answer 4

the lower end of the market

Question 5

Unbundling focus on…

Answer 5

Product

Companies have broken the products by offering just the most valuable part for consumers (e.g. you can buy a single song instead of the entire album).

Question 6

Disintermediation focus on…

Answer 6

Supply chain

Companies have broken the links of the supply chain by going directly to consumers or by jumping steps in the supply chain, so they skip retailers etc.

Question 7

Decoupling focus on…

Answer 7

The customer side of the supply chain

e.g. beautybox or mobile game with add-ons later

Question 8

When MC = MR there is

Answer 8

a perfect monopoly because of profit maximization.

Question 9

Congestion problem

Answer 9

more users = slower network

Question 10

All positive loops meet negative loops (else they explode), find and mitigate them! 3 essential things to run the platform well:

Answer 10

1. Liquidity
2. Matching
3. Trust

Question 11

Pricing the platform | SUBSIDY side

Answer 11

attract users and grow network size (price sensitivity)

Question 12

Pricing the platform | MONEY side

Answer 12

pay for the privilege of gaining access (quality sensitivity)

Question 13

AI layers

Answer 13

• Artificial Intelligence: ability to sense, reason, engage and learn
• Cognitive computing: ability to understand
• Machine learning: ability to learn
• Methods & techniques: ability to reason
• Technologies: physical enablement

Question 14

The three stages of AI

Answer 14

1. Assisted Intelligence
2. Augmented Intelligence
3. Autonomous Intelligence

Question 15

Five main challenges of AI

Answer 15

1. Data management
2. Data access
3. Ethical and unbiased AI
4. Talent
5. Organizational and cultural changes