Service Quality Flashcards
1
Q
SERVQUAL Technique
A
Parasuramen, Zeithaml and Berry, 1988
2
Q
Service Gaps Model
A
Parasuramen, 2004
Marketing - Services > Service Quality > Flashcards
SERVQUAL Technique
Parasuramen, Zeithaml and Berry, 1988
Service Gaps Model
Parasuramen, 2004