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Marketing - Services > Overarching Concepts & Models > Flashcards

Overarching Concepts & Models Flashcards

1
Q

Traditional GDL vs Emerging SDL

A

Vargo and Lusch, 2004

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2
Q

SDL has evolved

A

Vargo and Lusch, 2016

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3
Q

Finding the VRIN Factor

A

Barney, 1991

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4
Q

DART Model

A

Pralahad and Ramaswamy, 2004

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5
Q

Customer Engagement Model

A

Sashi, 2012

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6
Q

Servuction Model

A

Eiglier and Langeard, 1987

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Marketing - Services (6 decks)

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