Sequences Flashcards
What is the purpose of using sequences in reports?
Sequences allow more flexibility in defining data in reports.
What are the three options available when working with sequences?
Adding & changing steps on the sequence, changing the breakdown step, changing the time range step(s).
How does HockeyStack select actions for a sequence?
HockeyStack finds the first possible action that fits the sequence, depending on the selected steps and time range.
How are actions grouped when ‘Unique Users’ is selected as the metric?
Actions are grouped at the individual level.
What happens when ‘Companies’ is selected as the metric?
Actions are grouped at the company level, but actions not tied to a company are disregarded.
What is the function of a breakdown step in sequences?
It determines which action is used as the breakdown for a data point, influencing how data is tied to a metric like ‘Date’.
What is the impact of selecting a breakdown step in attribution?
Only touchpoints before the selected breakdown step are included in attribution.
What is the default time range step in sequences?
The last step is the default time range step, but multiple steps can be selected.
How can sequences be used for influence reporting?
By creating a sequence like Blog Visits → MQLs to capture all MQLs influenced by Blog Visits.
Why should sequences be used for conversion rate reports?
They ensure accurate tracking even when buying stages have skippable steps.
What is the purpose of using sequences to measure velocity?
To measure the average time between two actions, divided by the number of companies in the sequence.
What is cohort analysis in the context of sequences?
Separating data into cohorts of individuals/companies by the date they performed an action.
What is the difference between the cohorted and absolute number approach in conversion rate reports?
Cohorted approach groups by action date; absolute number approach groups by unrelated metrics, making cohorted more accurate.
How are lift reports created using sequences?
By using sequences to define the conversion rate and comparing the cohort’s performance to the anti-cohort’s.
What defines a cohort and anti-cohort in a lift report?
A cohort includes users who performed an action, while an anti-cohort includes users who did not perform it.
