Attribution Funnel Flashcards
What is the Attribution Funnel?
The Attribution Funnel is a tool for tracking and analyzing the influence of various touchpoints across the customer journey.
How does the Attribution Funnel divide the customer journey?
It divides the journey into key checkpoints, such as awareness, consideration, conversion, and retention, representing milestones of engagement or actions.
What is checkpoint-based analysis in the Attribution Funnel?
It involves analyzing touchpoints at key milestones to understand how they influence customer progression at different stages.
How does the Attribution Funnel measure touchpoint impact dynamically?
It plots the impact of each touchpoint across checkpoints, showing how customer interactions evolve over time.
What does the Attribution Funnel reveal about touchpoints?
It highlights which touchpoints have the most influence at specific stages of the customer journey.
How does the Attribution Funnel incorporate temporal context?
By incorporating a timeline, the funnel shows trends or seasonal variations in touchpoint effectiveness.
What are the benefits of using the Attribution Funnel?
It helps marketers optimize resources, improve budget allocation, and refine strategies by focusing on high-impact touchpoints.
What are some applications of the Attribution Funnel?
Applications include marketing attribution, customer journey optimization, and strategic decision-making.
Can you describe an example of an Attribution Funnel visualization?
An example is a funnel where touchpoints like paid ads, email, and organic search are layered at each checkpoint, with the width reflecting impact and a timeline showing interaction timing.
What does the Date Range define in the Attribution Funnel?
The Date Range defines the timeframe for the data you’d like to include in your report.
What does the Breakdown refer to in the Attribution Funnel?
The Breakdown refers to the touchpoints you’d like to analyze for their impact.
What is the Time Range in the Attribution Funnel?
The Time Range (in months) sets the checkpoints for analyzing touchpoint influence along the journey.
What is the Data Definition in the Attribution Funnel?
The Data Definition specifies the conversion or customer action being analyzed.
What Attribution Model is recommended for Attribution Funnels?
Linear Attribution Model is recommended for Attribution Funnels to assign credit to each touchpoint.
What is the first step to create an attribution funnel report?
The first step is to define the conversion window, such as this month, this quarter, or this year.
