SEO Metrics

Question 1

API

Answer 1

application programming interface - llows for the creation of applications by accessing the features or data of another service like an operating system or application.

Question 2

Bounce rate

Answer 2

The percentage of total visits that did not result in a secondary action on your site

Question 3

Channel

Answer 3

The different vehicles by which you can get attention and acquire traffic, such as organic search and social media.

Question 4

CTR

Answer 4

Click-through rate- ratio of impressions to clicks on your URLs

Question 5

Conversion rate

Answer 5

ratio of visits to conversions. Conversion rate answers how many of my website visitors are filling out my forms, calling, signing up for my newsletter, etc.?

Question 6

Qualified lead

Answer 6

If you use your website to encourage potential customers to contact you via phone call or form, a “lead” is every contact you receive. Not all of those leads will become customers, but “qualified” leads are relevant prospects that have a high likelihood of becoming paying customers

Question 7

Google Tag Manager

Answer 7

A single hub for managing multiple website tracking codes

Question 8

Pages per session

Answer 8

“page depth,” pages per session describes the average number of pages people view of your website in a single session

Question 9

Scroll depth

Answer 9

A method of tracking how far visitors are scrolling down your pages

Question 10

Search traffic

Answer 10

“organic traffic” Visits sent to your websites from search engines like Google

Question 11

UTM code

Answer 11

An urchin tracking module (UTM) is a simple code that you can append to the end of your URL to track additional details about the click, such as its source, medium, and campaign name. There are 5 variants of URL parameters you can track - source, medium, campaign, term and content.