SEO Keywords Flashcards
What are the 4 main types of queries?
navigational, informational, transactional, & local
What are the 3 types of keywords?
Fat head keywords (Generic), Broad-match (medium) keywords, and long tail keywords (3+words)
How can you improve to match featured snippets?
Know what questions your clients are asking!
Future ready?
Voice search!
SEO future ready?
Voice search!
What is CPC?
“Cost per click” the price that marketers pay during Pay Per Click (PPC) campaigns
When checking your competitors during keyword research, which target keywords should you consider?
high-cost terms (bc the competitors think it’s worth it) & low-cost terms (bc cheaper way to reach audience, may be more potential)
What does thorough keyword research include?
organic keyword research (google search), paid keyword research tools (will include CPC, SEO difficulty), and competitor analysis
What shape should you consider when structuring your site content?
a pyramid! Home page>primary category page>more detailed page>page with specific information
Should you create a page for every keyword you want to focus on?
NO! Google search algorithm understands semantics so you don’t need a page per keyword
Do you need a page for every concept you want to focus on?
YES! instead of thinking about a page per keyword, think about a page per concept
How do you know if your keyword focus is working?
Track your progress on Google Analytics and ranking tools! Always monitor your performance.
After keyword research, what 5 elements can you optimize on page?
Title tags, h1 headings, alt attributes, source code, & meta descriptions
How are voice search keywords different?
Voice search keywords are longer and more conversational.
How are voice search results different?
they are prompt and too the point, think featured snippets
What can you do in Keyword Planner that is cool for understanding how to approach a topic?
You can put a hundred thousand keywords and the keyword planner will group terms syntactically for you . Takes giant lists and paring it down to a representative topic for you
What provides invaluable data insight on your keywords?
Google Adwords!
What are 5 metrics of keyword research?
CPC, search volume, clicks, traffic potential, keyword difficulty
Free keyword research tools
Google trends, Google keyword planner, Google Search console, Ahref’s Webmaster Tools,
Search intent
the intent or reason behind why the user is making a particular search/query
Keyword Gap Analysis
Searching what keywords your competitors are ranking for but you’re not so that you can plan to close the keyword gap
