Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

SEO > SEO Keywords > Flashcards

SEO Keywords Flashcards

1
Q

What are the 4 main types of queries?

A

navigational, informational, transactional, & local

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What are the 3 types of keywords?

A

Fat head keywords (Generic), Broad-match (medium) keywords, and long tail keywords (3+words)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

How can you improve to match featured snippets?

A

Know what questions your clients are asking!

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Future ready?

A

Voice search!

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

SEO future ready?

A

Voice search!

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What is CPC?

A

“Cost per click” the price that marketers pay during Pay Per Click (PPC) campaigns

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

When checking your competitors during keyword research, which target keywords should you consider?

A

high-cost terms (bc the competitors think it’s worth it) & low-cost terms (bc cheaper way to reach audience, may be more potential)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What does thorough keyword research include?

A

organic keyword research (google search), paid keyword research tools (will include CPC, SEO difficulty), and competitor analysis

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What shape should you consider when structuring your site content?

A

a pyramid! Home page>primary category page>more detailed page>page with specific information

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Should you create a page for every keyword you want to focus on?

A

NO! Google search algorithm understands semantics so you don’t need a page per keyword

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Do you need a page for every concept you want to focus on?

A

YES! instead of thinking about a page per keyword, think about a page per concept

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

How do you know if your keyword focus is working?

A

Track your progress on Google Analytics and ranking tools! Always monitor your performance.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

After keyword research, what 5 elements can you optimize on page?

A

Title tags, h1 headings, alt attributes, source code, & meta descriptions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

How are voice search keywords different?

A

Voice search keywords are longer and more conversational.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

How are voice search results different?

A

they are prompt and too the point, think featured snippets

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What can you do in Keyword Planner that is cool for understanding how to approach a topic?

A

You can put a hundred thousand keywords and the keyword planner will group terms syntactically for you . Takes giant lists and paring it down to a representative topic for you

17
Q

What provides invaluable data insight on your keywords?

A

Google Adwords!

18
Q

What are 5 metrics of keyword research?

A

CPC, search volume, clicks, traffic potential, keyword difficulty

19
Q

Free keyword research tools

A

Google trends, Google keyword planner, Google Search console, Ahref’s Webmaster Tools,

20
Q

Search intent

A

the intent or reason behind why the user is making a particular search/query

21
Q

Keyword Gap Analysis

A

Searching what keywords your competitors are ranking for but you’re not so that you can plan to close the keyword gap

SEO (4 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions