SEO Copywriting

Question 1

Bucket Brigrades

Answer 1

Short sentences that end in a colon, like this: It’s an old-school copywriting tactic that works well with web copy

Question 2

APP method

Answer 2

“Agree, Promise, Preview”
Agree-an idea/concept a google search engine user will agree with
Promise- give them a promise about your idea/concept “my tips work!”
Preview-where you show them what’s in store for them if they keep reading- what you hope your readers will gain from your article

Question 3

Title Tag Modifiers

Answer 3

Long tail keywords that you include in your title to pull traffic to your website. Think “How to, Ultimate Guide, Checklist…”

Question 4

LSI Keywords

Answer 4

“Latent Semantic Indexing” How google better understands your content. Using LSI keywords in a NATURAL way help show Google what your content is about

Question 5

Should you add emotion to your headlines?

Answer 5

Yes, but not TOO much. Emotion has shown to improve CTR, but too much emotion may scare some off.

Question 6

What 5 pieces of background information should you give a copywriter to better inform their writing?

Answer 6

1. text type (blog post, landing page)
2. aim of the text (subscribe, fill out contact form, buy product)
3. audience
4. style and/or tone of voice
5. right keywords to target

Question 7

CTAs

Answer 7

“Calls to action” Think phrases like this: “buy this” click here or “check out this”

Question 8

What should copywriters avoid in their writing?

Answer 8

overly wordy intros that take too long to get to the point, intros about why you are so great, and overly selling