SEO Jobs - Boot Strapping Your Skills

Question 1

What kind of site don’t you want?
Hint: (Non-conver)

Answer 1

One that doesn’t convert customers

Question 2

What is a landing page?
Hint: (Soc,PPC)

Answer 2

Where customers land from socials / PPC

Question 3

What should a website be?
Hint: (func-notpretty- way of foll-up)

Answer 3

It shouldn’t be pretty and should get ppl to take action, make transactions and have a way of following up

Question 4

How do marketers look at sites?
Hint:(Lead,sign,sale)

Answer 4

leads, signups, sales

Question 5

What do marketers never do?
Hint: (Endorse-captur)

Answer 5

never endorse a site that doesn’t capture leads

Question 6

do small local service based businesses have a way to get in touch or call?
Hint: (no call/email/badmarket team)

Answer 6

No many have products to sell but don’t have a way of getting a call or email to hire for services
(they don’t have a marketer, arn’t good from a marketing standpoint)

Question 7

What is the purpose of a website?
Hint: (Em-lead/Grab-custEmail/phone/SALE)

Answer 7

• To capture email(lead) for mailing list
• Get email for follow up
• Get Phone # for follow up
  -GET SALE!

Question 8

What does DGM require?

Answer 8

The full picture!

Question 9

What is a CTA? Example?
Hint: (Buttons a user can click on)

Answer 9

-Call To Action!
-Homepages have multiple CTA’s

-Ex. - Fill out contact form
- learn of features
- sign up free trial
- same for blog posts

Question 10

Why do landing pages convert so well?
Hint: (F-CTA/specific group/100% F on single CTA/Can target specific group/customer/offer)

Answer 10

-Focused CTA
-Target a specific group
-crush normal pages b/c 100% focused on single cta
-convert well b/c target for specific group/customer or offer

Question 11

What is a Squeeze page? Landing page template?
Hint: (Em-signup/sales pg/free trial-pg/lead-gen pg)

Answer 11

-Email signup
-sales page
-free trial page
-lead gen page

Question 12

What is a headline?
Hint: (not clear)

Answer 12

What they get! (not clear on what they get)

Question 13

What is a subheadline?
Hint: (more clarity)

Answer 13

Provides more clarity on what you’ll get when you sign up

Question 14

What is a Hero Image?

Answer 14

Shows what’ll you’ll get and makes the offer more tangible/real

Question 15

What is Above The Fold CTA?

Answer 15

Section before you start scrolling on the page

Question 16

What is Google retargeting / Remarketing

Answer 16

Running Google Ads / Fb Ads putting code on ppl’s sites

Question 17

What is the purpose of remarketing? Adding code to a website?

Answer 17

Serves Ads elsewhere to create “Audience”

Question 18

How many visits does it take or exposure for a brand to buy?

Answer 18

7 Visits

Question 19

How do u keep Ads strong to keep serving targeted Ads to visitors?
Hint: (RE- keeps it strong!)

Answer 19

Remarketing! Very Strong

Question 20

What is the process of making changes to a site for more traffic? (not paid traffic)
Hint: (one of the PPC skills)

Answer 20

SEO - Search Engine Optimization

Question 21

What do people overlook the power of?

Answer 21

Remarketing!!

Question 22

What is a Natural client?

Answer 22

SEO Client (blog on horses etc. - tag SEO clients / show them Ads)

Question 23

What is Remarketing?
Hint: (see Ads after)

Answer 23

Showing people Ads after they leave your site!

Question 24

What is a big deal?
Hint: (present your)

Answer 24

Presenting yourself as a marketer

Question 25

What does 99% of pop think?
Hint: (just send)

Answer 25

“I will send people to my Ecom site and they will buy”