DGM in Plain English

Question 1

What must you have?
Hint: (Fin&Strat)

Answer 1

Finesse & Strategy

Question 2

Focus = ?
Hint: (Cust, bizz)

Answer 2

Client, Business

Question 3

Marketing =
Hint: (Goodtraf, Vis)

Answer 3

Good Traffic, Visiters to business

Question 4

What is good traffic?
Hint: (right F)

Answer 4

People who are right fit for bizz

Question 5

What is Traditional Marketing?
Hint: (Magz, New, Fly, Broch, Radi, Tele, BillB)

Answer 5

Magazines, Newspaper, Flyers, Brochures, Radio, Television, Billboards

Question 6

What is DGM?
Hint: (9 types )

Answer 6

SEO, SEM, App Dev, Web Design, Video Prod, Email market, Content Market, Social Media, Branding

Question 7

What is Simple DGM?

Answer 7

-Paid Search(Adwords/Bing/SEM)
-Organic Search(SEO-bing,yahoo)
-Social Media
-Email Marketing / Relationship

Question 8

What is a Website like? and what do you need from it?
Hint: (REI, Conver)

Answer 8

Real Estate and higher Conversion, like when a sale is generated

Question 9

What must you need from your site?Hint: (Conver&isnt Optim)

Answer 9

High conversion rated site that is optimized but have to help the client fully

Question 10

What must you not do to have great traffic and not have a bad converting site?
Hint: (Blind)

Answer 10

Don’t Send Blindly!

Question 11

What is King?

Answer 11

SEM!!

Question 12

What is SEM?

Answer 12

Paid Search, Fast(you pay and ads bombard targeted customers ASAP),
Measurable(No guessing, Businesses can see what Ads work)

Question 13

What is google’s business?

Answer 13

Paid Search!

Question 14

Who uses Ad words?

Answer 14

Big/Small Businesses

Question 15

How did businesses promote new store or practice 20 years ago?

Answer 15

Flyers- Ads in Yellow Pages, mayb Radio Commercial = expensive, slow, unmeasurable

Question 16

What is SEO?
Hint: (ranking)

Answer 16

Doing things to your site to make it show up higher in the search results/rankings

Question 17

What does a search engine do?
Hint: (aggregating from sites on the web)

Answer 17

Search Engine = Site that searches/aggregates sites from the web

Question 18

What is the HOLY GRAIL of DGM?Hint: (Skey’s)

Answer 18

Search Keywords (Backbone of search)

Question 19

What is a HUGE DEAL in Search?
Hint: (Keys)

Answer 19

“Keywords!” typed into Google/bing search bar

Question 20

What is a common mistake of what people type in search?

Answer 20

not what you think/expect

Question 21

What is Keyword Research?
Hint: (3, VOL, CPC, Comp Rank)

Answer 21

Volume(how many ppl search the key), Cost(CPC-how much costs to click), SEO Competition(Ranking-easy/hard to “get ranked”)

Question 22

1 on Google, but for what Keyword?

Hint: (only w/ right key but how many really?)

Answer 22

No such thing w/o right context, right key(if you search a specific think of course #1)
(will show up as #1 but how many people are searching that?)

Question 23

What is Google’s keyword planner?
Hint: (free tool)

Answer 23

Shows all keywords people are searching for(What the VOL is/CPC

Question 24

What does Search Marketing consist of?

Answer 24

Paid + SEO (big chunk of DGM, bing takes part, others too- but this is overview)

Question 25

What does Social Media Marketing consist of?

Answer 25

using these networks to make ppl aware of bizz, bring them to site and convert them into customers,

Question 26

Why is this different then search? Why?

Answer 26

People ain’t searching! Just hanging out posting cat + wedding photos

Question 27

Why does google paid search work?
Hint: (PPL actively)

Answer 27

Ppl Actively looking for “Salon” or “best dentist”

Question 28

Different approach. What must you be to excel in DGM?

Answer 28

You gotta be cool!