DGM in Plain English Flashcards
More on Marketing
What must you have?
Hint: (Fin&Strat)
Finesse & Strategy
Focus = ?
Hint: (Cust, bizz)
Client, Business
Marketing =
Hint: (Goodtraf, Vis)
Good Traffic, Visiters to business
What is good traffic?
Hint: (right F)
People who are right fit for bizz
What is Traditional Marketing?
Hint: (Magz, New, Fly, Broch, Radi, Tele, BillB)
Magazines, Newspaper, Flyers, Brochures, Radio, Television, Billboards
What is DGM?
Hint: (9 types )
SEO, SEM, App Dev, Web Design, Video Prod, Email market, Content Market, Social Media, Branding
What is Simple DGM?
-Paid Search(Adwords/Bing/SEM)
-Organic Search(SEO-bing,yahoo)
-Social Media
-Email Marketing / Relationship
What is a Website like? and what do you need from it?
Hint: (REI, Conver)
Real Estate and higher Conversion, like when a sale is generated
What must you need from your site?Hint: (Conver&isnt Optim)
High conversion rated site that is optimized but have to help the client fully
What must you not do to have great traffic and not have a bad converting site?
Hint: (Blind)
Don’t Send Blindly!
What is King?
SEM!!
What is SEM?
Paid Search, Fast(you pay and ads bombard targeted customers ASAP),
Measurable(No guessing, Businesses can see what Ads work)
What is google’s business?
Paid Search!
Who uses Ad words?
Big/Small Businesses
How did businesses promote new store or practice 20 years ago?
Flyers- Ads in Yellow Pages, mayb Radio Commercial = expensive, slow, unmeasurable
What is SEO?
Hint: (ranking)
Doing things to your site to make it show up higher in the search results/rankings
What does a search engine do?
Hint: (aggregating from sites on the web)
Search Engine = Site that searches/aggregates sites from the web
What is the HOLY GRAIL of DGM?Hint: (Skey’s)
Search Keywords (Backbone of search)
What is a HUGE DEAL in Search?
Hint: (Keys)
“Keywords!” typed into Google/bing search bar
What is a common mistake of what people type in search?
not what you think/expect
What is Keyword Research?
Hint: (3, VOL, CPC, Comp Rank)
Volume(how many ppl search the key), Cost(CPC-how much costs to click), SEO Competition(Ranking-easy/hard to “get ranked”)
1 on Google, but for what Keyword?
Hint: (only w/ right key but how many really?)
No such thing w/o right context, right key(if you search a specific think of course #1)
(will show up as #1 but how many people are searching that?)
What is Google’s keyword planner?
Hint: (free tool)
Shows all keywords people are searching for(What the VOL is/CPC
What does Search Marketing consist of?
Paid + SEO (big chunk of DGM, bing takes part, others too- but this is overview)
What does Social Media Marketing consist of?
using these networks to make ppl aware of bizz, bring them to site and convert them into customers,
Why is this different then search? Why?
People ain’t searching! Just hanging out posting cat + wedding photos
Why does google paid search work?
Hint: (PPL actively)
Ppl Actively looking for “Salon” or “best dentist”
Different approach. What must you be to excel in DGM?
You gotta be cool!
