Free + Paid Social Strats

Question 1

What is the biggest Paid Social Strategy?

Answer 1

Facebook!

Question 2

Like Search, What are ways to get Followers, engagement?
Hint: (Which is faster/more accurate to see in growth?)

Answer 2

Organically. Free or by Paying. Paying is faster and easier to measure. (FB, Twitter, Youtube, LinkedIn, all have Ad options)

Question 3

What is Email Marketing?
Hint: (Lead Capture Boxes)

Answer 3

Signing up for a service like (groupon/ebay/blog) w/ email to send you emails

Question 4

How does one train for a career in DGM?
Hint: (intern, Paid/unpaid (SEM, PPC special/manage,analy)

Answer 4

Internship(paid/unpaid), PPC-SEM-Paid Search
-Paid Search Specialist
-SEM Manager
-SEM Analyst
-PPC Analyst
-PPC Manager

Question 5

What are some PPC Skills?

Hint:(Adword accts/Keyword searches/bid manage+optimize/Analytic, track/conver optimize/A/B split test, write/test compel/Ad copy/Remarket+display)

Answer 5

-Building Adwords Accts
-Optimizing Adwords Accts
-Keyword Research, Competitive Key Research
-Bid Management + Optimization
-A/B Split Testing - Writing/Testing Compell
-Ad Copy
-Remarketing+Display