SEO and Performance Flashcards

1
Q

Q: What is SEO?

A

A: Search Engine Optimization (SEO) is the practice of improving a website’s visibility and ranking in search engine results pages (SERPs) to attract organic traffic.

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2
Q

Q: Name three main components of on-page SEO.

A

A: Meta titles, meta descriptions, and content optimization (e.g., headings, keywords).

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3
Q

Q: What is a permalink structure, and why is it important for SEO?

A

A: Permalink structure refers to the URL format of a website. SEO-friendly permalinks, like /post-title/, make URLs readable and keyword-rich.

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4
Q

Q: What is the role of keywords in SEO?

A

A: Keywords help search engines understand the content of a page and match it with user queries.

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5
Q

Q: What is an XML sitemap?

A

A: An XML sitemap is a file that lists all important pages of a website to help search engines crawl and index them.

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6
Q

Q: How do robots.txt files affect SEO?

A

A: Robots.txt files instruct search engines on which pages to crawl or ignore.

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7
Q

Q: What is schema markup, and why is it useful?

A

A: Schema markup is structured data that helps search engines better understand content, often enhancing search results with rich snippets.

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8
Q

Q: What is canonicalization, and how does it impact SEO?

A

A: Canonicalization prevents duplicate content issues by specifying the preferred URL version using canonical tags.

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9
Q

Q: What is the importance of headings (H1, H2, etc.) for SEO?

A

A: Headings structure content hierarchically, making it easier for users and search engines to understand the page’s main topics.

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10
Q

Q: What is keyword stuffing, and why should it be avoided?

A

A: Keyword stuffing is overusing keywords in content, which can harm readability and lead to search engine penalties.

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11
Q

Q: How does internal linking improve SEO?

A

A: Internal linking distributes link equity, improves crawlability, and helps users navigate the site.

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12
Q

Q: What is anchor text, and how should it be used for SEO?

A

A: Anchor text is the clickable text in a hyperlink, which should be descriptive and relevant to the linked page.

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13
Q

Q: What is the role of site speed in SEO?

A

A: Faster sites improve user experience and are favored by search engines, affecting rankings positively.

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14
Q

Q: What is Core Web Vitals?

A

A: Core Web Vitals are metrics Google uses to measure user experience, focusing on loading speed, interactivity, and visual stability.

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15
Q

Q: What is caching, and how does it improve performance?

A

A: Caching stores a static version of a website, reducing server load and improving load times for users.

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16
Q

Q: How does image optimization improve performance?

A

A: Compressing and resizing images reduces file size, leading to faster load times.

17
Q

Q: What is a Content Delivery Network (CDN)?

A

A: A CDN is a network of servers that delivers website content from the closest server to the user, improving speed and reducing latency.

18
Q

Q: What is lazy loading?

A

A: Lazy loading defers the loading of non-critical resources, like images, until they are needed (e.g., when scrolled into view).

19
Q

Q: How does minification improve performance?

A

A: Minification removes unnecessary characters from code (HTML, CSS, JavaScript), reducing file sizes and load times.

20
Q

Q: Why is it important to reduce HTTP requests?

A

A: Fewer HTTP requests reduce server load and improve page load times.

21
Q

Q: Name three popular SEO plugins for WordPress.

A

A: Yoast SEO, Rank Math, and All in One SEO.

22
Q

Q: Which WordPress plugins help with performance optimization?

A

A: WP Rocket, W3 Total Cache, and Autoptimize.

23
Q

Q: What tool can you use to monitor website speed?

A

A: Google PageSpeed Insights, GTmetrix, or Pingdom Tools.

24
Q

Q: How does Google Search Console help with SEO?

A

A: It provides insights into search performance, indexing issues, and improvements for SEO.

25
Q

Q: What is mobile-first indexing?

A

A: Mobile-first indexing means Google primarily uses the mobile version of a website for indexing and ranking.

26
Q

Q: How does responsive design affect SEO?

A

A: Responsive design ensures a website looks and performs well on all devices, improving user experience and rankings.

27
Q

Q: What is alt text, and why is it important?

A

A: Alt text describes images for screen readers and search engines, improving accessibility and SEO.

28
Q

Q: What is a 404 error, and how does it affect SEO?

A

A: A 404 error occurs when a page cannot be found. Too many 404 errors can harm user experience and SEO.

29
Q

Q: How can broken links harm SEO?

A

A: Broken links disrupt user experience and make the site appear less reliable to search engines.

30
Q

Q: What is the best way to fix duplicate content issues?

A

A: Use canonical tags, 301 redirects, or consolidate similar content into one page.

31
Q

Q: How can you improve Time to First Byte (TTFB)?

A

A: Optimize server response times, use a CDN, and enable caching.

32
Q

Q: What is bounce rate, and why is it important?

A

A: Bounce rate is the percentage of visitors who leave after viewing only one page. A high bounce rate can indicate poor user experience.

33
Q

Q: How can you track keyword performance?

A

A: Using tools like Google Search Console, Ahrefs, or SEMrush.

34
Q

Q: What is the importance of tracking backlinks?

A

A: Backlinks indicate a site’s authority and improve SEO, but low-quality backlinks can hurt rankings.

35
Q

Q: What is Domain Authority (DA), and how is it measured?

A

A: DA is a metric created by Moz that predicts a website’s ability to rank in SERPs, measured on a scale from 1 to 100.