SEO and Performance Flashcards
Q: What is SEO?
A: Search Engine Optimization (SEO) is the practice of improving a website’s visibility and ranking in search engine results pages (SERPs) to attract organic traffic.
Q: Name three main components of on-page SEO.
A: Meta titles, meta descriptions, and content optimization (e.g., headings, keywords).
Q: What is a permalink structure, and why is it important for SEO?
A: Permalink structure refers to the URL format of a website. SEO-friendly permalinks, like /post-title/, make URLs readable and keyword-rich.
Q: What is the role of keywords in SEO?
A: Keywords help search engines understand the content of a page and match it with user queries.
Q: What is an XML sitemap?
A: An XML sitemap is a file that lists all important pages of a website to help search engines crawl and index them.
Q: How do robots.txt files affect SEO?
A: Robots.txt files instruct search engines on which pages to crawl or ignore.
Q: What is schema markup, and why is it useful?
A: Schema markup is structured data that helps search engines better understand content, often enhancing search results with rich snippets.
Q: What is canonicalization, and how does it impact SEO?
A: Canonicalization prevents duplicate content issues by specifying the preferred URL version using canonical tags.
Q: What is the importance of headings (H1, H2, etc.) for SEO?
A: Headings structure content hierarchically, making it easier for users and search engines to understand the page’s main topics.
Q: What is keyword stuffing, and why should it be avoided?
A: Keyword stuffing is overusing keywords in content, which can harm readability and lead to search engine penalties.
Q: How does internal linking improve SEO?
A: Internal linking distributes link equity, improves crawlability, and helps users navigate the site.
Q: What is anchor text, and how should it be used for SEO?
A: Anchor text is the clickable text in a hyperlink, which should be descriptive and relevant to the linked page.
Q: What is the role of site speed in SEO?
A: Faster sites improve user experience and are favored by search engines, affecting rankings positively.
Q: What is Core Web Vitals?
A: Core Web Vitals are metrics Google uses to measure user experience, focusing on loading speed, interactivity, and visual stability.
Q: What is caching, and how does it improve performance?
A: Caching stores a static version of a website, reducing server load and improving load times for users.