SEO

Question 1

Why is Search Important?

Answer 1

How people search influences how businesses expect to rank on Google

Question 2

What does it mean to pick the right keywords?

Answer 2

1) you are targeting the right people
2) will result in a high click-through rate and conversion rate
3) consistent traffic to your page

Question 3

What are Search Engines?

Answer 3

Search Engines are web-based tools or platforms that help users find information online.

Question 4

How do Search Engines Work?

Answer 4

Search engines work through three primary functions:
1) Crawling
2) Indexing
3) Ranking

Question 5

Why does the Market Share of Search Engines/Business Models of Search Engines Matter?

Answer 5

Search engines aim to provide the best, most relevant results to gain market share.

Question 6

How do search engines rank pages based on Organic Results (SEO Ranking)?

Answer 6

Search Engines like Google determine organic results (SEO ranking) using key factors such as:
* High-quality content, keywords, metadata, and internal linking to enhance relevance and user experience
* Backlinks, social signals, and brand mentions to build website authority
* Website speed, mobile-friendliness, security, and crawlability to improve indexing and performance

Question 7

What is SEO?

Answer 7

SEO is Search Engine Optimization; the process of growing a website’s organic search traffic, helping the website show up and rank higher in a search engine’s organic results

Question 8

Why SEO?

Answer 8

Better Rankings mean More Visitors, so increasing webpage research rank results in attracting customers

Question 9

What are the Benefits of SEO?

Answer 9

1) Search traffic is consistent and passive
2) Search traffic is also “free”

Question 10

What are the Types of SEO?

Answer 10

There are two types:
- On-page/site SEO
- Off-page/site SEO

Question 11

What is On-page/site SEO?

Answer 11

The practice of optimizing efforts directly on a website to improve a website’s search engine rankings and earn organic traffic. It is within the control of the website owner and is often the first step in SEO strategy.

Question 12

What does On-page/site SEO include?

Answer 12

• Keyword Research
• Keyword Mapping & Optimization
• URL & Structure
• Internal Linking
• Performance & Tracking

Question 13

What is Off-page/site SEO?

Answer 13

Off-page/site SEO is what you do off-site to get Google and other search engines to see your website as trustworthy and authoritative.

Question 14

What does Off-page/site SEO include?

Answer 14

Off-page/site SEO includes activities done off of a website to increase the site’s search engine rankings.