Stukent Simulation: Round 1

Question 1

Brock: “Why not put $100?”

Question 2

Ali: What is Criteria for Selecting Keywords?

Answer 2

Choose a broad # of keywords

Question 4

Keyword Research & Planning:

Question 5

List of Keywords for American Dream Backpack

Answer 5

• School Backpack
• Work Backpack
• Travel Backpack
• ## Multifunctional (Versatile for different occasions)

Question 6

Landing Page Activity:

Question 7

Meta Description

Answer 7

Target customers: students & young professionals

Question 8

Campaigns:

Question 9

Campaign Structure Example (Lecture Slide):

Answer 9

1) Campaign
2) Ad Group
3) Keywords
4) Search Ad

Question 10

Campaign Editor on Simulation

Answer 10

1) Campaign:
- “ Goal:
- “ Name:
- Daily Budget:
- Default CPC:
2)
3)
4) Search Ad:
- Final URL: /american-dream/backpacks
- Display URL:

Question 11

Run Campaign Results