Email MKT Flashcards
Email MKT & Best Practices - Types of Email Messaging - Email Analytics: - Metrics - Dimensions - KPI
What is Email MKT?
Email MKT is sending a commercial message through email, typically to a group of people.
What is considered to be Email MKT?
Every email sent to a potential or current customer could be considered Email MKT.
What is Email MKT used for?
Email MKT involves using email to send advertisements, request business, or solicit sales or donations.
Email MKT Ranks Higher among High ROI MKT Activities
Customers’ Most Preferred Method of Receiving Commercial Messages
What are the Advantages of Email MKT? Why?
Advantages of Email MKT are to:
- Build a relationship with the audience
- Drive traffic to your website/blog/social media
- Segment emails to target users by demographic
- Run A/B testing to identify the best-performing message
- Ability for widespread usages, measure & rescale
What are the Disadvantages of Email MKT? Why?
Disadvantages of Email MKT are:
- Spam: or ends up in the promotions tab, and the click-through rate is decreasing
- Size
- Competition
- Engagement
- Cost
- Increasing complex email regulations
What are Technical Components of an Email?
Technical Components of an Email:
- Email addresses are used to represent an individual
- Format: Username @server
- The portion of an email address before the “@” symbol is a username
- The portion of an email address after the “@” symbol represents a server
- The subject line of an email represents a summary of the information possessed within the message
What are the Best Practices for Email MKT?
The Best Practices for Email MKT are:
1) Email List Capture
2) Create Effective Email Content
3) Reach Customers
What is Email List Capture?
Email List Capture is when companies obtain a list of email addresses directly from consumers along with their permission, so they reach the right customers
How does List Capture work in Email MKT?
List Capture works by:
- NEVER purchasing email lists
- Actively seeking opportunities to collect email addresses
- Obtain permission to email
- Be aware of national (& international) email regulations
What does Creating Effective Email Content entail?
Creating Effective Email Content is to maximize the customers’ response & ROI
What tips can be used to Create Effective Email Content to customers?
Tips for Creating Effective Email Content:
- Consider the Timing (& day of the week) that subscribers most likely open your email
- Understand if the target audience are opening your email, whether clicking/converting or not; if not maybe the messaging needs an adjustment
- Subject Line
- Sending Frequency
- Design
- Friendly from Name:
Why does Email MKT Reach Customers?
Email MKT reach customers so they arrive in the recipient’s inbox and don’t get blocked by spam filters
What Types of Email Messages are there?
Types of Email Messages are:
- Standalone Emails
- Follow-up Emails
- Newsletters
- Transactional Email
What are Standalone Emails used for?
Standalone Emails are great for obtaining rapid feedback from your audience.
What makes Standalone Emails effective?
Standalone Emails are effective when they are highly targeted and personalized
What are examples of Standalone Emails?
- Email Message
What are Follow-Up Emails used for?
Follow-up Emails are a quick and effective way to improve the engagement rate of your email campaigns.
What are Newsletters used for?
Newsletters are a great way to stay engaged with an existing audience.
What are Transactional Emails used for?
Transactional Emails facilitate a commercial transaction or relationship or provides an update about an ongoing commercial transaction
What are Examples of Transactional Emails?
- Order Confirmation
- Notification Emails (ie, shipping confirmation, tracking #, updates, or order refunds)
- Subscription Confirmation
What are commonly used Email Analytics Tools/Companies?
- Mailchimp
- Constant Contact
- Aweber
- Campaign Monitor
What are Basic Metrics used in Email MKT?
A strategist should leverage these basic metrics to quantify behavior and performance of emails,
❑ Include:
● subscribers
● sends
● opens
● clicks
● events
● revenue
Behavior Dimensions
Audience Dimensions
Technology Dimensions
KPIs
