SEO

Question 1

What is the primary goal of SEO?

Answer 1

To expand a company’s visibility in organic search results, driving more visitors to the website and increasing chances for conversions, customers, and revenue.

Question 2

How does SEO work?

Answer 2

By optimizing a website’s content, conducting keyword research, and earning inbound links to increase content’s ranking and website visibility.

Question 3

What are rankings in SEO?

Answer 3

Rankings determine where a webpage is placed in the SERP and can change due to age, competition, or algorithm changes.

Question 4

How do search engines determine how to rank a page?

Answer 4

By analyzing the query’s intent, relevancy, content quality, site usability, and context using search algorithms.

Question 5

How can you determine relevance and authority?

Answer 5

Follow the E-E-A-T framework

Question 6

What is E-E-A-T in SEO?

Answer 6

Expertise, Experience, Authoritativeness, and Trustworthiness.

Question 7

What does an SEO marketing strategy include?

Answer 7

On-page strategies using intent-based keywords and off-page strategies earning inbound links.

Question 8

What are the three core components of a strong SEO strategy?

Answer 8

Technical website setup, content, and links.

Question 9

Why is technical setup important in SEO?

Answer 9

It ensures search engines can crawl and index the site efficiently.

Question 10

What are some key technical SEO factors?

Answer 10

Website navigation, simple URL structure, page speed, fixing dead links, and creating sitemaps and robots.txt files.

Question 11

What is a sitemap?

Answer 11

A sitemap is a simple file that lists all URLs on your site. Search engines use it to identify what pages to crawl and index.

Question 12

What is a robots.txt file?

Answer 12

A robots.txt file tells search engines what content not to index (for example, specific policy pages you don’t want to appear in search.)

Question 13

What is the significance of content in SEO?

Answer 13

Content is what customers are searching for and helps in gaining search visibility and relevance.

Question 14

What is keyword research?

Answer 14

The process of identifying terms and topics relevant to your business that potential buyers use in searches.

Question 15

What is on-page optimization?

Answer 15

Ensuring search engines understand a page’s topic and keywords to match it to relevant searches.

Question 16

Name some on-page optimization actions.

Answer 16

Optimizing the post’s title, URL, H1 tag, first 100 words, meta-title, meta-description, and image ALT tags.

Question 17

What are non-keyword-related on-page optimization factors?

Answer 17

External links, internal links, content length, and multimedia elements.

Question 18

What is a backlink?

Answer 18

A reference to your content on other websites, helping increase your site’s authority.

Question 19

What is link building?

Answer 19

The process of acquiring new backlinks to improve a website’s authority.

Question 20

What are some common SEO KPIs?

Answer 20

Organic traffic growth, keyword rankings, conversions from organic traffic, average time on page, bounce rate, top landing pages, number of indexed pages, and links growth.

Question 21

What is local SEO?

Answer 21

It focuses on optimizing a website to be found in local search results for relevant location-based queries.

Question 22

Why is local SEO important?

Answer 22

It helps position local businesses in front of potential customers in specific areas.

Question 23

What do local search results include?

Answer 23

Business name, description, image, opening hours, star reviews, and address.