GM

Question 1

Campaign stats (first 4 points)

Answer 1

• Here you can see the keyline stats for each advert. We evaluated the performance of each ad through engagement and lead generation statistics.

• All campaigns performed well, reaching a large number of people throughout the year (this is the number of impressions).

• The residence and citizenship ad generated the highest number of click-throughs to the website, while the corporate services ad gained the most LinkedIn followers for Dixcart.

• Most importantly, both the corporate and private client ads generated new leads for us to follow up with.

Question 2

Campaign stats (last 4 points)

Answer 2

• We filtered the leads into HNWI and private advisors, and created a Group BD email address to contact them.

• These contacts received an email tailored to the ad they interacted with, offering more information or the opportunity to talk to someone from a specific office.

• Two follow-up emails were sent. Although no one replied, it’s rare to win clients after just one LinkedIn ad.
Our primary goals were brand awareness and visibility, not immediate responses.

• Even though we did not get any direct replies, you can see at the bottom of this slide we connected with 130 new leads (excluding those from the recent Residence and Citizenship campaign). Since October, we’ve reached over 4.8 million LinkedIn accounts, and 37,675 people clicked through to our website from ads or videos.

Question 3

AI Slide intro

Answer 3

We want to start introducing more Al technology to make our marketing comms and activities more effective and time efficient. So, here are some ways we can incorporate Al into marketing:

Question 4

AI: campaign assistant on hubspot

Answer 4

• Good for: Creating engaging copy

• CA generates engaging marketing emails, and ad copy for Google, Facebook, LinkedIn, and Instagram.

• Highlight: generate copy in your preferred language (e.g., professional, friendly)

Question 5

AI: social media generation with predis.ai

Answer 5

Predis.ai generates all types of social media content with Al.

• Highlight: Uses ChatGPT, Canva and Hootsuite-platforms we already use

Question 6

AI: SEO writing assistant with SEMRush

Answer 6

• Good for: Search engine optimisation

• SEMRush helps generate content and ensure your writing is optimised for SEO helping you achieve the best results in search engines, which would really benefit your articles.

Question 7

AI: content editing, grammar and AI writing

Answer 7

• e.g., Grammarly. Grammarly does spell-checks, and grammar checks.

• Highlight: Grammarly gives you professional writing-level grammar, and tone suggestions.

Question 8

AI: tools for data analytics

Answer 8

• Al tools can collect and sift through large amounts of data from multiple marketing platforms and summarise the findings quickly.

Question 9

AI outro

Answer 9

Hopefully these Al tools will help us save time and make informed decisions more efficiently. We have already started looking at an AI platform on HubSpot which James will speak about now.