SEO

Question 1

keyword research spreadsheets

Answer 1

research keywords in Excel list connected to a main keyword and note their volume

Question 2

research: group keywords by theme

Answer 2

synonyms, what are decision factors, what does the market look like, what do people look for, find a niche via search terms

Question 3

SEO tools

Answer 3

Sistrix, Searchmetrics, Google Analytics, Search Console, ahrefs, SEO Tools for Excel, Screaming Frog, A, GSC, SEMRush, Ahrefs, MOZ

Question 4

SEO

Answer 4

search engine optimization
reporting, analytics, goals, content, linking, design

Question 5

keyword intent

Answer 5

informational: get answers, how, why (problem aware)
commercial: best, review, product or service name (solution aware) “best ebook reader”
transactional: buy, download, register (solution aware)
navigational: directly looking for a specific site (brand aware)

Question 6

ranking factors in Google

Answer 6

social metrics (linked on social media), domain name length, domain response time, traffic and usage, mentions of brand in press and media, quantity of links to the domain, content length and uniqueness, meta descriptions

Question 7

factors for choosing keywords

Answer 7

search volume, relevance, competition

Question 8

Google result

Answer 8

search result is split in the meta title and meta description (short text underneath with some text)

Question 9

alt attributes for images

Answer 9

How you mark up your images can impact not only the way that search engines perceive your page, but also how much search traffic from image search your site generates. An alt attribute is an HTML element that allows you to provide alternative information for an image if a user can’t view it.

Question 10

URL structure

Answer 10

Your site’s URL structure can be important both from a tracking perspective (you can more easily segment data in reports using a segmented, logical URL structure), and a shareability standpoint (shorter, descriptive URLs are easier to copy and paste and tend to get mistakenly cut off less frequently). Again: don’t work to cram in as many keywords as possible; create a short, descriptive URL.
no misleading links MUST match the content

Question 11

Internal linking

Answer 11

In the same way that a link from CNN is an indication that your site could be important, if you are linking to a specific page aggressively from various areas on your site, that’s an indication to search engines that that specific page is very important to your site. Additionally: the pages on your site that have the most external votes (links from other, trusted sites) have the most power to help the other pages on your site rank in search results.

Question 12

flat information architecture

Answer 12

no extreme structure with several subpages and main pages but simple

Question 13

technical aspects

Answer 13

page speed, mobile friendliness, redirects, duplicate content, security, XML sitemap, robots.txt

Question 14

header response

Answer 14

Header response codes are an important technical SEO issue. If you’re not particularly technical, this can be a complex topic (and again more thorough resources are listed below) but you want to make sure that working pages are returning the correct code to search engines (200), and that pages that are not found are also returning a code to represent that they are no longer present (a 404).

Question 15

Redirects

Answer 15

Improperly implementing redirects on your site can have a serious impact on search results. Whenever you can avoid it, you want to keep from moving your site’s content from one URL to another; in other words: if your content is on example.com/page, and that page is getting search engine traffic, you want to avoid moving all of the content to example.com/different-url/newpage.html, unless there is an extremely strong business reason that would outweigh a possible short-term or even long-term loss in search engine traffic.

Question 16

Robots.txt, meta noindex, & meta nofollow

Answer 16

Finally, you can indicate to search engines how you want them to handle certain content on your site (for instance if you’d like them not to crawl a specific section of your site) in a robots.txt file. This file likely already exists for your site at yoursite.com/robots.txt.

You want to make sure this file isn’t currently blocking anything you’d want a search engine to find from being added to their index, and you also can use the robots file to keep things like staging servers or swaths of thin or duplicate content that are valuable for internal use or customers from being indexed by search engines. You can use the meta noindex and meta nofollow tags for similar purposes, though each functions differently from one another.

Question 17

organic traffic

Answer 17

click on unpaid search results

Question 18

on-page optimization

Answer 18

content, first 100 words, title, image alt and file name, url, title tags and meta description, anchor text

Question 19

anchor text

Answer 19

text you use to link to pages, called anchor text – using descriptive text to link to a page on your site helps Google understand what that page is about

Question 20

crawl budget

Answer 20

the maximum number of pages that Google crawls on a website.

Question 21

indexing strategy

Answer 21

Deciding which pages you want search engines to index and using appropriate methods to maximize their chances of getting indexed,
Deciding which pages shouldn’t be indexed and how to exclude them from search without limiting your potential search visibility.

Question 22

schema markups

Answer 22

schema markups, reference website that publishes documentation and guidelines for using structured data mark-up on web-pages
https://schema.org/docs/schemas.html

Question 23

crawl budget

Answer 23

https://yoast.com/crawl-budget-optimization/

Question 24

indexing

Answer 24

What Is Indexing in SEO? Indexing is the process by which Google crawlers store and categorise information and content they find on websites, ready to be displayed in SERPs.

Question 25

A/B testing

Answer 25

A/B testing is a way to compare two versions of something to figure out which performs better.