Instagram marketing Flashcards
instagram marketing
Organic content: Photo, video, or carousel posts, Reels, Stories
Paid content: Instagram ads, including Stories ads, Shopping ads, and more
Influencer marketing
Shopping tools: Shop tab, Product tags and catalog, Live shopping, Instagram Checkout, Shopping ads
brand voice
Your voice comes through everything you communicate, such as:
Post captions
How you come across on video
Key terms you use
How people speak on camera when representing your company
Your bio copy
Text in videos or Reels
ROI
Measuring your ROI, or return on investment, is important for reporting to your boss, but it can also help you justify establishing or increasing your paid advertising budget.
tools
Hootsuite, Sprinklr, Notion, Adobe Express, Canva
CTA
call to action
performance marketing
Performance marketing refers to a form of digital marketing in which brands only pay marketing service providers after their business objectives have been met or when specific actions have been taken, such as a click, sale, or lead. In other words, it is performance-based marketing.
