sentence moods, audience positioning, and discourses

Question 1

what is the indended reader?

Answer 1

Like target audience, the readers that are likely to understand what the institution intended.

Question 2

what is the ‘actual reader’?

Answer 2

The people that form the outgroup that the institution is not trying to appeal to.

Question 4

declarative sentence mood

Answer 4

• mainly statements
• usually has regular grammatical ordering
• form most sentences

Question 5

The imperative mood

Answer 5

• uses verbs at the beginning of the sentence to issue directives

Question 6

Interrogative mood

Answer 6

• characterised by subject-verb inversion
• creates questions

Question 7

Exclamative mood

Answer 7

sentences with an exclamation mark

Question 9

vertical audience positioning

Answer 9

The writer positions themself to be on a higher ground than the reader as if they are an expert.
> makes themself appear correct
> talks down to the reader

Question 10

Horizontal audience positioning

Answer 10

• The writer talks amongst the reader, at our level
  OR
• The writer with the reader, adressing us as allies

This establishes a more personal connection, making them feel more strongly about the text

Question 11

Adversarial audience positioning

Answer 11

The writer talks against the reader, adressing them as an opponent

Question 12

what is a discourse

Answer 12

ways of thinking, talking, or writing about various topics

Question 13

what can the influence of discourses do?

Answer 13

• shape perception
• reinforce stereotypes
• limit perspectives
• exclude alternate views
• challenge norms
• persuade
• reflect society