sendgrid Flashcards

1
Q

what is Sendgrid?

A

a flexible email API and marketing tools that helps increases customer engagement and deliverability

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2
Q

Why use sendgrid?

A

1) cloud based- moving away on premise servers (elasticity and scalability)
2) improving deliverability (above 90%) (dependent on sender reputation)
3) one platform for all email needs

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3
Q

what is an email validation API? (NEW 2019)

A

It’s the largest data sets of half a trillion emails that leverage machine learning to render a verdict if emails are valid, risky, or invalid to increase deliverability

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4
Q

what can Twilio SendGrid Marketing Campaigns do?

A

1) marketing automation and drip flows
2) one to one messages - like password resets
3) send messages based on customer behavior

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5
Q

what is “Ads” ?

A

a new functionality within marketing campaigns that sends targeted ads via facebook, instagram and google ads all from a single UI

Under the Sendgrid API

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