sendgrid Flashcards
what is Sendgrid?
a flexible email API and marketing tools that helps increases customer engagement and deliverability
Why use sendgrid?
1) cloud based- moving away on premise servers (elasticity and scalability)
2) improving deliverability (above 90%) (dependent on sender reputation)
3) one platform for all email needs
what is an email validation API? (NEW 2019)
It’s the largest data sets of half a trillion emails that leverage machine learning to render a verdict if emails are valid, risky, or invalid to increase deliverability
what can Twilio SendGrid Marketing Campaigns do?
1) marketing automation and drip flows
2) one to one messages - like password resets
3) send messages based on customer behavior
what is “Ads” ?
a new functionality within marketing campaigns that sends targeted ads via facebook, instagram and google ads all from a single UI
Under the Sendgrid API