sendgrid

Question 1

what is Sendgrid?

Answer 1

a flexible email API and marketing tools that helps increases customer engagement and deliverability

Question 2

Why use sendgrid?

Answer 2

1) cloud based- moving away on premise servers (elasticity and scalability)
2) improving deliverability (above 90%) (dependent on sender reputation)
3) one platform for all email needs

Question 3

what is an email validation API? (NEW 2019)

Answer 3

It’s the largest data sets of half a trillion emails that leverage machine learning to render a verdict if emails are valid, risky, or invalid to increase deliverability

Question 4

what can Twilio SendGrid Marketing Campaigns do?

Answer 4

1) marketing automation and drip flows
2) one to one messages - like password resets
3) send messages based on customer behavior

Question 5

what is “Ads” ?

Answer 5

a new functionality within marketing campaigns that sends targeted ads via facebook, instagram and google ads all from a single UI

Under the Sendgrid API