Semiotics (Chapter 33)

Question 1

What is a sign?

Answer 1

Standing for something else

Question 2

What is semiotics?

Answer 2

Study of social production of meaning from sign systems; analysis of anything that can stand for something else (interpretation of verbal and non verbal)

Question 3

What is the difference between the signifier and signified?

Answer 3

Signifier: Physical form perceived through senses (an image)
Signified: We associate with the sign)

Question 4

Who is Barthe what does he believe?

Answer 4

Barthe describes his semiotics theory as an explanation of myth. He claimed every ideological sign is the result of two interconnected sign systems.

Question 5

What is a myth?

Answer 5

Connotative meaning that signs carry wherever they go; make what is cultural seem natural

Question 6

What is a denotative sign system?

Answer 6

A descriptive sign without ideological content
content- reality of a deadly virus
corresponding- “protection of community”
signifier- image of the mask in the eyes of the person who sees it or puts it on

Question 7

What is an example of signs / a myth?

Answer 7

COVID 19 mask; from protection to threat of freedom