Semiotics 01 Flashcards

1
Q

What is Semiotics?

A

> The study of signs & gestures within the society.

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2
Q

What the greek origin of Semiotics?

A

Semiotikos

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3
Q

Ferdinand de Saussure concept of Semiotics.

A

Things that make up a Sign
Signifier - the physical existence of the sign
Signified - how the sign is conveyed to the viewer.

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4
Q

Three (3) semiotic analysis.

A

1.) Denotative
2.) Connotative
3.) Mythological

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5
Q

What is Denotative meaning

A

☆ The denotative meaning of a word is its main meaning, not including the feelings and ideas that people may connect with that word

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6
Q

What is Connotative Meaning?

A

☆ the meaning is acquired, through shared/personal experience. People make meaning of things.

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7
Q

Syntagmatic is…?

A

♡ linear arrangement of words in a sentence and how they combine to create meaning.

♡ how a sequence of events forms a narrative.

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8
Q

Paradigmatic relationship means..

A

○ An individual sign can be replaced by another. The whole id made up of individually replaceable parts.

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