Semiotics 01 Flashcards
What is Semiotics?
> The study of signs & gestures within the society.
What the greek origin of Semiotics?
Semiotikos
Ferdinand de Saussure concept of Semiotics.
Things that make up a Sign
Signifier - the physical existence of the sign
Signified - how the sign is conveyed to the viewer.
Three (3) semiotic analysis.
1.) Denotative
2.) Connotative
3.) Mythological
What is Denotative meaning
☆ The denotative meaning of a word is its main meaning, not including the feelings and ideas that people may connect with that word
What is Connotative Meaning?
☆ the meaning is acquired, through shared/personal experience. People make meaning of things.
Syntagmatic is…?
♡ linear arrangement of words in a sentence and how they combine to create meaning.
♡ how a sequence of events forms a narrative.
Paradigmatic relationship means..
○ An individual sign can be replaced by another. The whole id made up of individually replaceable parts.