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NetApp! > Selling the NetApp Flash Portfollio > Flashcards

Selling the NetApp Flash Portfollio Flashcards

NetApp Flash Portfolio

1
Q

What is the follow on Model to the EF540

A

EF550

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2
Q

When positioning the EF540 — what is the rule of 3,2,1?

A

320,000 IOPS
2 U form factor
Less than 1 millisecond latency

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3
Q

What thru put does the EF540 / EF550 offer?

A

6 GB per second and 12 GB per second respectively

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4
Q

Flash helps customers address what 3 business problems

A

Speed
Economics
Scale

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5
Q

What is the “economics” value proposition for FLASH?

A

Reduce over-provisioning to lower:

  • Capex: Storage infrastructure, server, licensing costs
  • Opex: Power/ Cooling, data center footprint
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6
Q

What is the “scale” value proposition for FLASH?

A

Performance scaling by using flash.

Capacity scaling by using lower cost drives in concert with FLASH.

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7
Q

What SAN flavors are offered by NetApp?

A

Flash only, HyBrid (Flash and SSD) and HDD only

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8
Q

What Flash tiers are available for FAS?

A

Think alphabetically — A, C, P

Flash Accel
Flash Cache
Flash Pool

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9
Q

What are the NetApp Flash ONLY products?

A

EF-540 - shipping

FlashRay - announced but not shipping

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10
Q

What is Flash Accel for FAS?
How much do we charge for the SW?
What customers should we share this with?

A

server based flash acceleration.
nothing — it is FREE!
All!

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11
Q

Why deploy Flash Accel for FAS?

A
  • Software is FREE! Only for Windows OS.
  • Flexible deployment (software only) - compatible with server PCI-e flash or SSD drive.
  • Sustainable High Performance
  • Extend Data OnTap Value into the server including de-dedupe
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12
Q

What are FAS flash pools?

A

SSDs and HDDs combined to form a single Data ONTAP aggregate placing highly accessed data on the SSDs.

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13
Q

When should you pitch flash cache versus flash pool.

A

Flash Cache - lower costs and great for databases / heavy read environments. Plugs into a PCI slot.

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14
Q

What are some great use cases for Flash Pool?

A

???

heavy read and write environments requiring more SSD capacity.

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15
Q

What OS does Flash Accel support?

What OS will be supported next by NetApp

A

Windows only

Linux

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16
Q

Flash Accel enables you to leverage our server based software on the servers PCIe flash and SSD.

What is the performance advantage of PCIe or SSD?

A

PCIe is around half a millisecond faster.

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17
Q

Does NetApp have a Flash Accel Sizer?

A

Yes! On Filed Portal

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18
Q

Does both Flash Cache and Flash Accel work awesome in concert!

A

Yes. Together you can optimize performance for demanding applications
.

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19
Q

Who are GREAT targets for Flash Accel?

A

Database Admins! they love it!

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20
Q

How long does it take to set up an EF540

A

5 minutes

21
Q

What is the objective of FLASH?

A

Ultra-High performance and Low Latency

22
Q

Who are some of our all Flash Competitors?

A

Violin, Texas Memory Systems, Kaminario, XtremIO and PureStorage

23
Q

What are some of the disadvantages of Violin, Texas Memory Systems and Kaminario?

A

Very limited in functionality! Single points of failure, no replication tools … etc.

24
Q

XtremIO and Pure Storage stand out today because?

How do we compete with the EF?

A

More features to offer such as replication, DE-duplication … etc. FlashRay will there future killer.
EF is proven, reliable, 650K installs, snapshots, replication. Bake in more disk to overcome de-dupe if important.

25
Q

What is the key difference between EF540 and FlashRay?

A

EF540
Scale-up
Field Proven
Limited features

FlashRay
Scale Out
New to the market
Feature Rich

Feature rich examples: iinline de-dedupe/compression, snapshots clones, variable block size

26
Q

What is the FlashRay OS called?
When do we expect it available for sale?

What is the primary reason for talking about Flash Ray now?

A

Mars

Next Fiscal year
Demonstrate FLASH thought leadership and innovation.

27
Q

How many EF540 solutions are installed in the market?

A

650K! Proven product!

28
Q

What capacities are you gaining on the EF540

A

2U:
Half - 12 drives - 9.6TB Raw, 7TB Usable
Full - 24 drives - 19.2TB Raw, 14TB Usable
4U:
(adding 2nd 2U module)
Half - 36 drives - 28.8TB Raw - 21TB Usable
Full - 48 drives 38.4TB Raw, 28TB Usable

29
Q

What is the OS on the EF540 series?

A

SANtricity

30
Q

What drive do the EF540 leverage?

A

800GB SSD

31
Q

What premium data protection does the EF Support?

A

SnapShot / Synchronous and Asynchronous replication

32
Q

When will the EF support 1.6TB SSD?

A

Expecting in December.

33
Q

The future EF550 will give you ___ GB per second throughput?

A

12

34
Q

What investment protection do you gain with the EF?

A

You can swap out controllers and disks as future models come available! Huge competitive advantage.

35
Q

Single 2U EF540 delivers the “transactional performance” of over _____ traditional 15K drives?

A

1000 traditional 15K drives!

This is a great way to attack our competitors!

36
Q

EF can meet high performance requirements with ___ less space, power and cooling

A

95%

37
Q

True or False: A NetApp Sales team replaced 3 racks of V-MAX with 2 2U EF540s!

A

True!

38
Q

What is a Flash Grenade?

A

Heading into competitive environments eliminating over provisioned environments by selling the EF540

39
Q

What are great work loads for the EF?

A

Real-time analytics, Online transaction processing, business intelligence, data Warehousing, Web Services and Database / VDI acceleration

40
Q

What does a 2U / 7TB usable fully loaded EF540 box cost?

A

on average 80K with 20 points of margin to the partner.

41
Q

For VDI – when should you lead with FAS w/ Flash Cache or Flash Pool?

A

<20 IOPS per desktop user / Any capacity requirement

FAS required for CIFS user data profiles

42
Q

Great workloads for EF Flash Arrays

A

Non-Persistant Desktops, VDI View (linked clones), VID Citrix (PVS), VDI “recreation tools”, Reduce IO footprint

43
Q

What is the advantage of leveraging the Hybrid EF540 and FAS architecture for high performance VDI environments?

A

Unbelievable performance! All OS / SWAP files are on the EF540 while leveraging the FAS for the unique user data. Must for desktop users requiring > than 20 IOPS.

44
Q

What are great leading questions to build EF demand?

A

Do you have any performance constrained applications?

Do you have any applications consuming (wasting) a ton of spindles to meet performance expectations?

45
Q

Name the 3 flavors of FLASH on FAS.

A

Flash Accel (server), Flash Cache(controller) and Flash Pools(disk)

46
Q

What customers are entertaining flash?

Does NetApp have an incredible flash story?

A

The brunt of our customers!

NetApp has the best story on the market!

47
Q

How many PB of FLASH has NetApp sold on the EF540?!

How many PB total Flash has NetApp sold (FAS and EF540)

A

Over 17 PB!
This is more that Violin has in

Over 55 PB!

48
Q

How many people does Nimble have in their support center?

A

13! This is the reality of all start up FLASH companies! The backing of NetApp financials and our support center is HUGE! We are here to stay and not in acquire mode.

49
Q

What capacity will the EF550 support?

What IOPS will the platform support?

What throughput will the platform support?

A

Will scale from 12 - 96 SSD drives! Double that of the EF540. Today we support the 800GB SSDs but will soon support 1.6GB SSDs.

350K IOPS! EF540 offered ~320K

12 GB! EF540 offered 6GB per second.

NetApp! (5 decks)

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