Self reports Flashcards
What is a questionnaire? Give a strength and weakness.
A set of written questions that can be answered easily.
Strength- usually collect quantitative data so easy to compare, more convenient, can collect large amounts of data, high reliability.
Weakness- socially desirable bias, central tendency bias, low response rate, could misinterpret questions.
What is a open question? Give a strength and weakness.
Where the participant can answer however they want, there’s no amount of detail, it’s their choice.
Strength- more detail gives a wider insight which increases validity.
Weakness- people respond less, can’t compare.
What is a closed question? Give a strength and weakness.
Where there are set answers to choose, for example, yes or no questions.
Strength- more responses, can compare.
Weakness- no detail which decreases validity.
What is a rating scale question? Give a strength and weakness.
Where you choose a number from a scale. For example, 1- unhappy 10- happy.
Strength- can compare.
Weakness- no detail, everyone interprets numbers differently.
What is a likert scale question? Give a strength and weakness.
Choose from a set from answers that state how much you disagree or agree.
Strength- can compare.
Weakness- less details.
What is a semantic-differential scale question? Give a strength and weakness.
Choose your answer and rate it by making how much you agree or disagree.
Strength- can compare.
Weakness- less details.
What is an interview and name the 3 types. Give a strength and weakness of interviews in general.
An interview is a face-to-face or over the phone. They can be structured, unstructured or semi-structured.
Strength- less chance of misinterpreting questions, easier to detect lies, higher response rates, answers can be checked which increases validity.
Weakness- socially desirability bias, qualitative data, time-consuming, less convenient, can’t guarantee honesty of participants.
What is a structured interview?
Pre-made/pre-set questions, like a face-to-face questionnaire.
What is a semi-structured interview?
A mix, pre-made questions but also adding your own such as follow up questions.
What is a unstructured interview?
No set questions, more like a conversation. Less reliable.
