self report techniques and design

Question 1

what is a questionnaire?

Answer 1

data that is collected through the use of written questions

Question 2

what is the difference between closed questions and open questions?

Answer 2

-closed questions have a predetermined range of answers (quantitive)
however open questions invite respondents to provide their own answers (qualitative)

Question 3

what are some strengths and weaknesses of close questions?

Answer 3

+quantitive data and finite number of options males answers easier to analyse using a graph.
-respondents may be forced to select answers that don’t represent their true though process (data may lack validity)

Question 4

what are some strengths and weaknesses of open questions?

Answer 4

+respondents can expand on questions which increase detail collected and can provide unexpected answers that allow researchers to gain insight.
-qualitative data is harder to summarise and detect a clear pattern.

Question 5

what are some strengths and weaknesses of using a questionnaire?

Answer 5

+can be distributed to a large number of people quickly and cheaply meaning the data collected is from a large sample of people
+impersonal nature of questionnaire may also reduce social desirability bias
-take a lot of time to design
-only filled out by people who can read or write and are willing to spend time meaning the sample can be biased.