self-report techniques Flashcards
self-report technique
any method in which a person is asked to state or explain their own feelings or opinions related to a certain topic
questionnaire
a set of written questions used to assess a person’s thoughts or experiences
open questions
does not have a fixed range of answers and repsondents are free to answer in any way they wish
tends to produce qualitative data
closed questions
offers a fixed number of responses
often quantitative data
strengths of questionnaires
cost-effective - they can gather large amounts of data quickly
can be done without the researcher present
usually straightforward to analyse
limitations of questionnaires
high chance of social desirability bias
acquiescence bias (saying ‘yes’ regardless of the question)
interview
a live encounter where one person asks a set of questions to assess an interviewee’s thoughts or experiences
structured interview
made up of pre-determined questions that are asked in a fixed order
unstructured interview
more like a conversation as there are no set questions
semi-structured interview
a list of questions that have been pre-established but the interviewer is also free to ask follow-up questions
evaluation of structured interviews
strength: straightforward to replicate
limitation: interviewers can’t deviate from the topic
evaluation of unstructured interviews
strength: able to get access to additional information that may help the study
limitation: subject to researcher bias
analysis is not straightforward