self report Flashcards
2 different main self report techniques
questionnaires and interviews
open questions
leave blank underneath so the participants can answer in whatever style they choose - often used to see persons emotions and reasonings - QUALITATIVE
close question
give participants answers to choose from - QUANTITATIVE
rating scales
e.g.
on a scale of 1-5 how much do you enjoy marmite
1= really dislike, 2= dislike, 3= neutral, 4= like, 5= really like
likert scale
statement followed by :
strongly agree | agree | undecided | disagree | strongly disagree
semantic differentials
e.g wifi at college:
slow - - - - - fast
easy - - - - - hard
structured interview
asks participants same questions in same order - usually use closed questions
semi unstructured interview
pre prepared questions - other questions will be developed in response to the participant
unstructured interview
more like a conversation - topics to discuss but not in same order for each participant - further questions developed in response