Self-Report Flashcards
Self-Report?
Method which involves asking a participant directly about their feelings, attitudes, behaviour…
Two types of questions?
. Open
. Closed
Open questions
. Participants can answer as they want
Closed questions
Participant choose between a fixed choice of answers
Data collection methods
. Fixed choice
. Rating scales
. Semantic differential scale
Psychometric test
. Objective test to measure knowledge, attitudes, personality…
. Standardise closed questions are used
Self-Report
(Strengths)
. Study large samples to identify patterns in data
. Insight into people’s own views
. Questionnaires can be anonymous (Ethical, Valid)
. Standardise procedures (Reliable)
Self-Report
(Weakness)
. Participants not always truthful (Low validity)
. Social Desirability Bias (Low validity)
. Demand characteristics (Low validity)
. Unstructured can be time consuming
. Structured can limits participants answers