Selecting Measures and Non-Experimental Methods I: Observational and Survey Research Flashcards
every measure we obtain consists of:
“true score” and error
error is due to:
- bias (a systematic deviation that is the result of confounds)
- random error (a result of nuisance)
what are three sources of measurement error?
- experimenter
- participant
- observer/scorer
experimenter error examples?
random error, and bias error (experimenter characteristics and expectancies)
solutions for experimenter errors?
standardize testing conditions, standardize appearance of experimenter/replicate experiment with different experimenters, standardize coding schemes/automated recording equipment/single blind research
examples of participant error
carelessness and distraction (contributes to nuisance) and participant bias
solutions for participant errors
set clear task instructions with emphasis on accuracy, include a manipulation check
what are some causes for participant bias
Demand characteristics and good participant effect together can cause a “pact of ignorance” - invalidates results
demand characteristics
features of an experimenter that seem to inadvertently cause participants to act in a particular way
good participant effect
tendency for participants to behave as they perceive the researcher wants them to behave
how to control for demand characteristics
conduct double-blind research (removes confounds, but not nuisance), can use deception but this could inadvertently cause demand characteristics
response set
when the context affects the way a participant responds, can be a factor of the experimental setting or the questions that are asked (social desirability could influence answers)
response set contributes to:
response bias (participant bias)
to control for yea/nay-sayers:
include both agree and disagree terms with switched implications, randomize question presentation (reverse-coding), care review of response set, use of pilot tests
observer error is only present in:
behavioural studies
examples of observer error
random observer error, observer/scorer bias-confirmatory bias
how to control for observer error:
eliminate human observer (muse mechanical measures), limit observer subjectivity (standardized coding schemes), make observer “blind”
construct validity
the extent to which the manipulation or measure actually represents the claimed construct