Qualitative research & Correlational research Flashcards
what is the purpose of qualitative research
attempts to capture complexity of human behaviour in its natural environment. generally comprised of detailed narratives of behaviour that focuses on the big picture
associate quantitative research with:
deductive logic
associate qualitative research with:
inductive logic
positivism
a philosophical position on how knowledge can be obtained. stresses the importance of OBSERVABLE FACTS (implies universal laws) in the valid accumulation of knowledge.
psychology today values:
empiricism but not positivism because laws cannot be established
one should conduct quantitative studies if:
if addressing very clearly specified research question, if substantial body of theory has already been established, when quantitative measures provide a good way to collect info
one should conduct qualitative studies if:
wish to study the complexity of something in its natural surroundings, if there is a lack of clarity about research question/hypothesis, if not enough body of theory to develop hypothesis
key words in correlational research:
association, relationship, how does x vary with y
in correlational research, both variables have to be:
continuous
correlation cannot specify:
causation
correlational research determines if:
there’s a relationship between two variables
what are possible explanations for correlation?
causation, reverse causation, another variable is involved
positive correlation
A increases as B increases
what is the value of r to signify a strong relationship?
magnitude of 0.5
negative correlation
A increases as B decreases
zero correlation
there is no LINEAR RELATIONSHIP between A and B