segmentation and design mix

Question 1

what is the marketing mix

Answer 1

product
place
price
promotion

Question 2

define market segmentation

Answer 2

focusing on one element of the market

Question 3

define demographic segmentation

Answer 3

grouping customers based off factors such as age, gender and income

Question 4

define behavioral segmentation

Answer 4

grouping customers based off consumer purchasing habits and loyalty

Question 5

define geographical segmentation

Answer 5

grouping customers based of where they live

Question 6

define psychographic segmentation

Answer 6

grouping customers according to their attitudes, opinions and lifestyles

Question 7

define research and development

Answer 7

repeated process of making , testing and improving a product to make it better suit customers needs and wants

Question 8

what is a prototype

Answer 8

first version of a product from which other forms are developed

Question 9

what is the design mix

Answer 9

finding the right balance between creating something people desire to have, that they can afford to have and that works reliably

Question 10

define aesthetics

Answer 10

how well the product appeals to the five senses

Question 11

define function

Answer 11

how well does the product do its job

Question 12

define economic manufacture

Answer 12

prioritising making the cost of the product cheaper to then sell it cheaper