business plans Flashcards
8 parts to a business plan
- executive summary
- target market
-competitors
-human resources
-vendors/suppliers
-marketing plan
-operations
-financial projections
define business plan
a document that illustrates the thought processes of the start-up business or future planning of an established business
define sales forecasting
an attempt to estimate the likely number of products that will be sold by the business or market over a future period
factors affecting sales forecasting
- changes in trends
- economic factors
- actions of competitors
- incomes
etc.
methods of sales forecasting
-correlation
-extrapolation
what’s correlation and what’s a limitation
when there is a relationship between two things
a limitation is two things may appear to be related but are not, such as ice-cream and sunburns
what is extrapolation
using past sales to predict and estimate future sales
however this may reach a point where where results no longer apply
pestle
political
economic
social
technological
legal
environmental