segmentat° targetting and positioning Flashcards
1
Q
segmentation
A
/ the market into smaller gp base on similar characteristic
2
Q
targeting
A
select specific segment to focus marketing effort on
3
Q
positioning
A
defies how a company want its product to be seen
4
Q
customer trait
A
industry company size financial health
5
Q
bying behavior
A
size of purchased readiness to buy and purchasing process
