géopolitique des 30 derniers années

Question 1

stage

Answer 1

1945 - 85 : bipolar industrialized world
1990 : global gouvernance
2000s : china development
2010s : GAFAM area
the save model and marketing

Question 2

1945 - 1985

Answer 2

1) bipolar industrialized world

Question 3

Yalta agreement

Answer 3

fev 1945 : present us uk Russia meet to determinate Germany

Question 4

1947

Answer 4

Europe in 2

Question 5

europe in 2

Answer 5

western bloc : American ( Marshall plan )
eastern bloc : Soviet ( eco strictly plan in Moscow )

Question 6

The 1990’s

Answer 6

global governance

Question 7

9 nov 1989

Answer 7

fall Berlin Wall

Question 8

end soviet regime

Answer 8

1985 - 1989

Question 9

1990

Answer 9

illusion of global governance under US tutelage
illusion of pacified world

Question 10

2000s

Answer 10

china development

Question 11

1978

Answer 11

man researched reform to modernize and open up Chinese company –> separation btw politic eco and law

Question 12

1993

Answer 12

etablishement of socialist market eco

Question 13

2014

Answer 13

new eco : first GDP ( pib ) in the world at purchasing power parity

Question 14

2010s

Answer 14

era of GAFAM

Question 15

GAFAM

Answer 15

Google Apple Facebook Amazon Microsoft
- dictate the world ( global taxat° of multiple at 15% of profits

Question 16

push

Answer 16

save model : solution
value
acces
education

Question 17

pull

Answer 17

markerting mix

Question 18

marketing mix

Answer 18

influence the demand for their product or service

Question 19

4P

Answer 19

product
place
price
promotion

Question 20

3P add

Answer 20

people
process
physical