makerting des marches et organisations

Question 1

market

Answer 1

not always a physical place
system of supply and demand

Question 2

actor involved in market

Answer 2

B2C B2B

Question 3

B2B

Answer 3

business to business
- more complicated
- pay attention of final attention of customer

Question 4

B2C

Answer 4

business to consumer
“easier “ way

Question 5

positioning

Answer 5

defining how a product is perceived in the minds of clients or consumer

Question 6

marketing management def

Answer 6

management of a market exchange in a competitive situation

Question 7

exchange in B2B

Answer 7

An exchange of goods service sold by organizat° to other organizat°

Question 8

marketing def

Answer 8

activity set of situation and process for creating communicating delivering and exchanging offering that have value for costumer
- discipline with social function for value across stakeholder is key

Question 9

5 stages in marketing

Answer 9

before 1945 : spontaneous marketing
1945 - 1975 : more explicit , work communication
after 75 : push marketing
from 2010 : push and pull
from 2020 : responsible marketing –> challenge IA

Question 10

push marketing

Answer 10

product matter -> it’s the most important

Question 11

pull marketing

Answer 11

the consumer matter the most