Section A: Advertising and Music Video Flashcards
What are some conventions used in advertising?
• Key images , secondary images
• Slogans
• Anchorage copy
• Image of product
• Brand name + logo
• Hyperbole
• Celebrity endorsement
What is the main purpose of an advert?
💶🛒💭
To ‘sell the image’
This could be a product or an ideology
What are the two areas of persuasive techniques?
Fear and Weakness
What are some of the techniques used for advertising?
• Maternal - best for your child 🤱
• Pride - exclusivity 👔
• Sex appeal 👙
• Sloth - making life easier 🦥
• Health - wanting to look after us 🩺
• Nostalgia - looking back on past📺
• Repetition- repeating phrase 🍫
• Envy - our desire to be like other👗
• Conformity - fitting in🛍
• Personal success 💳
What are the forms of advertising?
• Realist 📺
• Anti realist 📽
• Animation🦄
• Documentry 📰📺
• Talking heads 🎤👨💼
• Series 🦫
Why is Ethnicity Reprisentation important?
The media’s representation of ethnicity can prove very powerful as it could be the only experience of other cultures that some audiences will encounter.
If all representation of ethnicity in the media were balanced this would not be a problem. However many representations can rely on negative stereotypes which may adversely affect the way others then perceive a particular ethnic culture.
What are ethnic stereotypes?
Representations of national and regional identity often focus on certain stereotypical characteristics and customs associated with the nation or region. For example, that the French are romantic, Italians are the best cooks or the Irish are friendly.
Stereotypical representations can include the costume or dress of a particular place, for instance in Emmerdale Zak Dingle wears a flat cap and wellies showing he is a farmer from a rural area.
What is the purpose of a music video?
• Promote both album and single sales
• Promote new artists to an audience and maintain an audience focus on an existing artist
• Promote an image of an artist or band that is exciting and dynamic
• Entertain the audience and encourage re-plays of the video
• Create visual images that convey the meaning and story of the song
What do you think about when analysing media texts?
Media Reprisentation
Media language and forms
Narrative
Genre
Media institutions
Media values and ideology
Audiences
